ConceptConceptConceptConceptconceptconceptConceptConcept199019909292949496969898200020009090100100110110120120130130140140150150Phones,notbeerPhones,notbeerHouseholdspendinginOECDcountries*,1990-100HouseholdspendinginOECDcountries*,1990-100CommunicationsRestaurantsCommunicationsRestaurantsHealthandhotelsHealthandhotelsEducationAlcohol,tobaccoEducationAlcohol,tobaccoWater,electricityandnarcoticsWater,electricityandnarcoticsandgasHouseholdequipmentandgasHouseholdequipmentRecreationandClothingandfootwearRecreationandClothingandfootwearcultureFoodcultureFoodTransportTransportVariationVariationTechnologicaldiscontinuity2Technologicaldiscontinuity2.Competence-enhancing.Competence-enhancingInnovationsInnovations.Competence-destroying.Competence-destroyinginnovationsinnovationsEraofferment2Eraofferment2.Substitution.Substitution.Designcompetition.Designcompetition.Community-driven.Community-driventechnicalchangetechnicalchangeSelectionSelectionDominantDominantdesign2design2Eraofincrementalchange2Eraofincrementalchange2.Elaboratedominantdesign.Elaboratedominantdesign.Architecturalinnovation.Architecturalinnovation.Market-basedinnovation.Market-basedinnovationVariationVariationTechnologicalTechnologicaldiscontinuity1discontinuity1Eraofferment1Eraofferment1SelectionSelectionDominantDominantdesign1design1EraofEraofincrementalincrementalchange1change1TechnologicalTechnologicalSubstitution1Substitution1紅海策略藍海策略在現有市場空間競爭創造沒有競爭的市場空間打敗競爭把競爭變得亳無意義利用現有需求創造和掌握新的需求採取價值與成本抵換打破價值－成本抵換整個公司的活動系統，配合它對差異化或低成本選擇的策略整個公司的活動系統，配合同時追求差異化和低成本ConsultingMarketingContentsFlashCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningeSolution管理成本:•降低的运营和购置成本•管理固定成本降低风险:•确保业务运营的安与连续性虚拟管理标准MITGestãoedecisãoITILDesenhodeprocessosCOBITControlesemétricasCMMQualidadenodesenv.PMIGestãodep...
