PRESENTSWITHYOURABOUTPAGEACQUIRECUSTOMERSMAKEITABOUTTHEM,NOTYOUIt’sallaboutframing.Nobodycaresaboutyourbusiness.Theycareaboutwhatyourbusinesscandoforthem.Theywanttobepersuadedthatyouandyourproductarearighttfiforthem.Youcantalkaboutyourself,butshowcasewhyyouaresomeonetheyshouldgivetheirbusinessto.1Source:http://en.wikipedia.org/wiki/Framing_effect_(psychology)BBeforeABAfterAEVIDENCEPOSITIVEFRAMINGAFFECTSCONSUMERDECISIONS!WhenpsychologistsTversky&Kahnemanusedpositiveframingin1981totweakOption(A)inaquestionnaire,thepercentageofpeoplewhochosethatoptionjumpedfrom22%to72%Iftheybuilttheircompanywithit,theymustbereallygoodatit.Andtheymustbeabletohelpyoubuildyours.COPYBLOGGEREXAMPLEMAKEYOURHEADLINEYOURVALUEPROPOSITIONStartStrong.Skip"About","AboutUs","WhoWeAre",etc.Theyknowwhattheyclickedon,sodon'tstatetheobvious.Makeyourcaseinstead.2SUCHSCIENCEGRABTHEIRATTENTION-ANDQUICK!Ourattentionspanisslippingfast!12sHumans,20008sHumans,20139sGoldshfi17%ofwebpagesareskippedwithin4seconds:4sSKIPSource:http://www.statisticbrain.com/attention-span-statistics/COOLPEOPLEWeallwanttodobusinesswithpeoplewhobelievewhatwebelieve.Whatdoyoubelieve?Stateitproudly.HELPSCOUTPeoplerememberstories.Storiesgrippeopleinwaysthatfactsalonecannot.Studyyourself,yourteam,yourproductandyourexistingcustomersandgurefioutyourstory.Thentellit,tellitasbestasyoucan.TELLASTORY3Researchersfoundin2007thatparticipantswerewillingtodonateupto2.4xmorewhenpresentedwithastory,asopposedtostatisticsSource:http://opim.wharton.upenn.edu/risk/library/J2007OBHDP_DAS_sympathy.pdfStatsStoryMUCHRESEARCHSTORYSELLSBETTERTHANSTATSDonations$2.83$1.17VERYSTORYTELLINGMailChimpisn'tjustaboutemailmarketing-it'saboutcreatingvalueinitshometownofAtlanta,rewardingcreativityandanobsessionwithdelightingcustomers.MAILCHIMPNEXTSTOP:KATHAUS!Telluswhattodo.So,you'veconvincedyourvisitorsthatyou'reworthdoingbusinesswith.Whatnext?Takethembythehandandboldlyleadthemtothepreciseactionyouwantthemtotake.SHUTTLEPEOPLETOTHENEXTSTEP4StartYourTrialStartMyTrialV...
