MinimumViableProductsWhytheyarealifeordeathmatterwhenyouarebuildingalivemarketplaceWesharethestoryonhowwe’vebuiltourproductSolved.ioonconsecutiveiterationsinordertopreventfailure.Hello//mynameisTomIlearnedhowimportantMinimumViableProductsarethehardway:failingmyrstficompany.Mynewcompany,Solved,hasanextradiculty:ffiit’salivemarketplace-weconnectpeoplefacingasoftwareissuewithsoftwareexpertslive.Inthisscenario,buildingaproductonconsecutiveiterationsisalifeordeathmatter.Here’swhy-andhowtomakeitright.Buildingalivemarketplace//Thenumberonechallengeweneedtomakesurethesupplysideandthedemandsidearevalidatedsimultaneouslyandfollowthesamepathofgrowth.123SupplysoftwareexpertsSupplysoftwareexpertsSupplysoftwareexpertsDemandcollaboratorswhoneedhelpDemandcollaboratorswhoneedhelpDemandcollaboratorswhoneedhelprstMVP//validatethetechnology•Ourpainpoint:on-sitetrainingisnotecientffiforbigcompanies,andthatsmallcompaniesonlyhaveforumswhenitcomestosoftwareissues•Basicproductneed:connectingemployeeswithsoftwareexpertslive•FirstStep:makesurewecouldestablishaproperconnectionbetweenaclientandanexpertwithinabrowserusingthenewWebRTCtechnologyThisisSolved’sveryrstfiMVPHowtoassessthe“V”inMinimumViableProductatthispoint?It’sa1or0situation:ifyourproductworks,thenyoushouldgoon.2ndMVP//fuelthesupplyside•SolvedissupposedtobeusedwithanysoftwarebutwereducedthescopetoMsExcel:ithasalotofheavyusersandiscomplexenough.•Basicproductneed:ndingfiexperts.Wecouldhavehiredsome,butitwouldn’thaveproventhatthereisascalablesupply(freelancersworkingremotely).•NextStep:crowdingexpertswhoareinterestedintakingcallsandhelpingpeopleremotelywithinanon-demandplatform1.Buildalandingpage2.Drivetracffitowardsit-Directmarketing:#FAILReachwasgreatbutnotthedirectories(softwarecertications)fisoitledtofewcontactswecouldn’tevenconvertintoexperts.-Inltrateficommunities:#FAILContactingdirectlypeopleinFacebookgroups,Linkedingroupsledtobeingbannedbyalgorithmsforphishing.-Socialmediamarketing#SUCCESSAdvertisingonLinkedin,...
