VisualStrategicPlanningVisitsmartdraw.comThinkingandcommunicatingvisuallyinthestrategicplanningprocessApresentationbyWhatisaStrategicPlan?Thepurposeofastrategicplanistogiveabusinessaroadmaptoitsfuture.StrategicPlansAnswerThreeQuestionsWhatisthemissionofthebusiness?Whatgoalsmustbemettoaccomplishthismission?Whatstrategiesshouldbeemployedtoachievethesegoals?ComponentsofaStrategicPlanGoalGoalTacticTacticTacticTacticTacticTacticTacticTacticTacticTacticMissionObjectiveObjectiveObjectiveObjectiveObjectiveStrategyTheMissiondefinesthebusiness'purpose.GoalsarethingsthebusinessplanstoachieveinordertoadvanceitsMission.ObjectivesarestepsalongthewaytowardachievingGoals.Strategiesarethebusiness'plansleveragecompetitiveadvantagestoachieveitsGoals.TacticsaretheelementsofgoingaboutexecutingStrategiesandmeetingObjectives.StrategicPlanningStepsStrategicPlanningCycleFormulateStrategyProposeGoalsExamineInternalIssuesExamineExternalIssuesSummarizeFindingsinaSWOTAnalysisProposeMissionStrategicplanningrequiresclearandconcisecommunicationbetweenallpartiesSynthesizingastrategyfrommassiveamountsofdatarequiresextremeclarityofthoughtThinkingandcommunicatingvisuallyduringtheprocessmakesthiseasierMustofusthinkandcommunicatevisuallyalreadyWhyVisualStrategicPlanning?Example:ACMEPrintingCompanyTheACMEPrintingCompanyprintsdirectmailmarketingpieces,catalogs,andothermarketingmaterials.Wewillusethiscompanyasacasestudyforthevisualstrategicplanningprocess.Step1:DeterminetheMissionGoogle'sMission:"Toorganizetheworld'sinformationandmakeituniversallyaccessibleanduseful."Walmarts'Mission:"Tohelppeoplesavemoneysotheycanlivebetter."McKesson'sMission:"Ourmissionistoprovidecomprehensivepharmacysolutionsthatimproveproductivity,profitabilityandresultinsuperiorpatientcareandsatisfaction."Example:DetermineAcme'sMission•Acmeisaprintingcompany•It'scurrentmissionisthuslyrelatedtobeingagreatprinter•WewillreevaluatethismissionattheendAcmePrintingCompany'sMission:"Todeliverworld'sbest-valueprintingtobusinesseseverywhe...
