探索与争鸣2022年(第12卷)第34期当代体育科技(ContemporarySportsTechnology)大健康背景下赣南康养旅游度假小镇开发研究谭东辉1康远豪2赖连发3(1.江西理工大学理学院江西赣州341000;2.北京师范大学北京100000;3.江西工商职业技术学院江西南昌330200)摘要：在大健康时代，人们对养生和大健康的需求已不单单局限于治疗，而是表现在预防、治疗、修复、康养。康养旅游不但能够养身、养心、养性、养生，还能够养成一种良好的生活习惯。赣南康养旅游度假小镇以旅游产业为龙头，将运动休闲、健康疗养、生态旅游、文化体验等业态聚合起来，实现与健康相关的大量消费产业的聚集，康养旅游、旅居康养顺应了人们对健康的追求，转变了人们的旅游观念。赣南是客家摇篮，良好的生态和人居环境成为吸引海峡两岸和港澳等旅居游客的最大卖点，该文通过运用SWOT-CLPV模型分析赣南康养度假小镇内、外部环境及杠杆作用、抑制作用、脆弱性与问题性的竞争态势，来获取目前赣南康养度假小镇开发所面临的各类影响因素，进而优化其开发策略与路径。关键词：SWOT-CLPV模型大健康赣南康养旅游度假小镇中图分类号：F592文献标识码：A文章编号：2095-2813(2022)12(a)-0177-06ResearchontheDevelopmentofKangyangTouristResortTowninSouthernJiangxiundertheBackgroundofGreatHealthTANDonghui1KANGYuanhao2LAILianfa3(1.SchoolofScience,JiangxiUniversityofScienceandTechnology,Ganzhou,JiangxiProvince,341000China；2.BeijingNormalUniversity,Beijing,100000China；3.JiangxiTechnologyBusinessPolytechnic,Nanchang,JiangxiProvince,330200China)Abstract:Intheeraofgreathealth,people'sdemandforhealthpreservationandgreathealthisnotonlyfortreatment,butalsoforprevention,treatment,repair,healthcare,healthtourismisnotonlyforhealthpreservation,mindpreservation,lifepreservation,andhealthpreservation,butalsotodevelopagoodlivinghabits.KangyangTourismResortTowninsouthernJiangxiisledbythetourismindustry,integratingsportsandleisure,healthrecuperation,eco-tourism,culturalexperience,andotherbusinessformstorealizethegatheringofalargenumberofhealth-relatedconsumption.Healthtourismandlivinghealthconformtopeople'spursuitofhealthandthechangeoftourismconcept.SouthernJiangxiisthecradleofHakka,andthegoodecologicalandlivingenvironme...
