GeneH.Yoon/SeniorManagerEmergingBusinessIncubationCenterWirelessDataRevenueTherevenuefromwirelessdataserviceshasjumpedthreefoldoverthepastthreeyearsandthemomentumisexpectedtocontinueintothefuture.7.7%8.79.912.113.414.415.718.518.119.021.223.9'021Q'021Q'022Q'022Q'023Q'023Q'024Q'024Q'031Q'031Q'032Q'032Q'033Q'033Q'034Q'034Q'041Q'041Q'042Q'042Q'043Q'043Q'044Q'044Q※Source:Companydata/ASof4Q2004,UnitofRevenue:KRWbillion129.3159.8192.9251.3265.0305.7338.3411.2391.6417.2470.3544.2WirelessRevenueas%ofCellularRevenueWirelessRevenue•Stagnantcurrentmarket•Newgrowthengines•MaintainingmarketdominanceDriverIV:CorporationConvergenceTrendConvergenceisatrendthatisbeingacceleratedbyanumberofdriversandwillleadtoubiquitousserviceenvironment.•Convenience•Highquality•PersonalizationDriverII:Customer•Broadbandnetwork•Convergencedevices•SensornetworkDriverI:Technology•Easedregulation•FosteringofstrategicindustriesDriverIII:GovernmentUbiquitousEnvironmentConvergenceAccelerationHigherCustomerAcceptanceHigherCustomerAcceptanceTechnologyPushMarketPullTechnologyPushMarketPullChances&RisksChances&RisksNewTechnologyNewTechnologyConvergenceStrategyCommercialservicesavailableasofnowCommercializationunderwaySKTelecomwillmakestrenuouseffortstoidentifynewbusinessmodelsinconvergencetoexpandthecompany’sscopeofbusiness.IdentifynewbusinessmodelsinconvergencefieldExpandmobilecorebusiness•Personalization,Context-aware•Integratedservices•ProvideHigherserviceaccessibility•Improvedconvergencebizmodel•DetectionofnewconvergenceareasbyapplyingnewtechnologiesGameMusicFinanceCommerceFixedLineHandsetBroad-castingMobileCoreBusinessLogistics(RFID)TelematicsODSODSODSODSOTSOTSOTSOTSOISOISOISOIS1.RFIDCode1.RFIDCodeScanningScanning2.RFIDCode2.RFIDCodeTransferTransferMobileN/WMobileN/WServiceServiceRFIDN/WRFIDN/WServiceService3.AccesstoMobile3.AccesstoMobileN/WN/W4.SelectMobile4.SelectMobileRFIDServiceRFIDService5.Search5.SearchRFIDInfo.RFIDInfo.6.Receive6.R...
