WhatYouCanDoWithSocialMediaNowRickMans-SocialMediaEvangelistAverage18%revenuegrowthduringthecrisisReduceemailby90%"Usingawikicutdownouremailby90%,"notedRichardFahey."Everyonehadthelatestversionofeachdocument,knewwhatchangesweremadewhenandbywhom.Everyonereceivedupdatesonchangeswhichkeptthemfullyinformedoftheprojectstatus.It'samuchmoreefficient,secureandtransparentwayofworking."WeusedPBWikiJustpickthetoolforyourneedsSave10%ofyourprojectspendTheCTOestimatedthattheycouldsave10%oftheirtotalprojectspend(save70million)byhavingoneversionoftheirprojectmanagementguidebuiltinthestyleofWikipedia.ITISADIFFERENTWAYOFCOLLABORATIONSoftwareisnotthatimportant1.73BILLIONINTERNETUSERSGettoyouraudienceReachmorethan100.000peopleALMOST25%OFTHEINTERNETUSERSHAVEAFACEBOOKACCOUNTFacebookcouldbeinterestingBuildyourplatformonaplatformFacebookasanIntranetIdentity?FacebookConnect!It’sthesocialgraphthatcounts!ANDHAVEA400%INCREASEINROISpendyourbudgetondifferentmediaBeinggirlProcter&Gamble'sBeingGirlcommunityisanonlinecommunitytargetedatyounggirls.P&Gwasabletousethiscommunitytomarketfemininehygieneproductsinasubtlewaytoanaudiencethatdoesn'twanttotalkaboutthem.What'sveryinterestingtonoteisthatP&Gfoundcommunitybuildingtobefourtimesmoreeffectivethantraditionaladvertising.USETHECLOUDDon’tletthenetworkeffectkillyouFacebookhelpedAnimoto,AWSsavedAnimotoNumberofEC2Instances4/12/2008LaunchofFacebookmodification.AmazonEC2easilyscaledupanddowntohandleadditionaltrafficPeakof5000instances4/14/20084/15/20084/16/20084/18/20084/19/20084/20/20084/17/20084/13/2008Steadystateof~40instancesITSTARTSWITHARELATIONSHIPNetworkeffectsFord•100Fiestas•37%ofGenerationY•25%marketingspendonsocialmedia•NoGovernmentloanRecessioncase•99cents•GotcoverageonGeardiary,Gizmodo,Engadget,TechCrunch,CNET,Mashableandmanymorebigblogs•Result:–Brokesitetrafficrecordbyfivetimes–Alltimerevenuerecord–FacebookandTwittertrafficskyrocketed–Infourdays7000casesBECOMEANINTERNETMEMEShowcasethestrengthsofyourproductBlendtecBlendTecincreaseditssalesby20%byrunningtheoftenhumorous"WillitBlend"VideosonYouTube,blendingeverythingfromaniPhonetoasneaker.KEEPINMIND:Niceexamples,butwhatcanIdo?EVERYTHINGYOUDOSHOULDATLEASTCREATETHEBEGINNINGOFARELATIONSHIPWhenyouareinSocialMediaYOUSHOULDHAVESTARTED6MONTHSAGOIfyouwanttohavethesamesuccesswithsocialmediarightnowJUSTLIKETHEGOLDRUSH,THISISGOINGTOEND…WHATAREYOUWAITINGFOR?It’simportanttostartrightnowRickMansrick.mans@capgemini.com+31651210144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans
