NextGenerationSocialMarketingPhoto:ocean.flynnhttp://www.flickr.com/photos/oceanflynn/315385916/SocialMediaJeopardy!HerteenageangstaboutparentsandboyfriendwaswatchedbymillionsonYouTubeuntilshewasexposedasahiredactressThisworddescribinganonlinecollaborativetoolcomesfromtheHawaiianwordmeaning“quick”Youwouldbeexcitedtobelistedasoneofsomeone’stopeightfriendsonthissocialnetworkingsiteThispresidentialcandidaterecentlyopenedavirtualofficeinSecondLifeTheinitialsRSSstandforthistoolusedbyblogs,newssitesandpeoplewantingtotracktheiregofeedThecombinationofthesetwoingredientsstartedatrendonYouTubeofvideosshowingtheexplosiveresults“Astroturfing”and“sockpuppetry”aretwodifferentmethodsofdoingthisonlinemarketingno-noTherevelationaboutaforgeddocumentbythisblogledtothedownfallofDanRathersocialmedia.wikispaces.com/presentation••••Web1.0is…•StaticCentrallymanagedSlowtochangeUnidirectionalTech-heavyPhoto:trixiebedlamhttp://www.flickr.com/photos/trixiepix/382991932/Web1.0WhatisWeb2.0?ThePeopleFormerlyKnownastheAudiencePhoto:ArendKuesterhttp://www.flickr.com/photos/arendpictures/1165255854Photo:WaxyPoetichttp://www.flickr.com/photos/waxypoetic/274724321/TheInternetisPartofOurLivesPewInternetSurvey-Dec.2006•U.S.adults-70%useit•World-17%useit•91%ofinternetusersusee-mail•91%usesearchengines•67%getnews•66%visitagovernmentwebsite•39%readblogsPhoto:KimiIwasakihttp://www.flickr.com/photos/quimix/149816828/MostAdultsareOnline2000-2006100%80%85%80%69%60%40%20%0%31%Age18-29Age30-49Age50-64Age65+PewInternetProjectSurveys,2000-200693%ofAmericanteensareonlinePhoto:Bdeganhttp://www.flickr.com/photos/bdegan/70074551/Health&SocialIssuesOnline•79%ofinternetuserslookforhealth/medicalinformationonline•58%gotoawebsitethatprovidesinfo/supportforaspecificmedicalconditionorpersonalsituation•54%lookonlinefornewsorinformationaboutpolitics•30%lookforreligious/spiritualinfo•18%makeadonationtoacharityonlinePewInternetProjectSurveysPhoto:WujekDobraRadahttp://www.flickr.com/photos/wujek-dobra...