ThePracticeofWebProductDesignandDevelopmentCourseDesignXiaoxuanWangDepartmentofBusinessManagement,LiaoningVocationalTechnicalCollegeofModernServiceShenyang,Liaoning,P.R.China,11016486-24-88085690xiaoxuanwang@aliyun.comJialeGaoDepartmentofBusinessManagement,LiaoningVocationalTechnicalCollegeofModernServiceShenyang,Liaoning,P.R.China,11016486-24-88085690359992659@qq.comABSTRACTPeoplewhodesignanddevelopwebproductneedinterdisciplinaryknowledgeandskillsfromvariousfields.ThusinmostChinesevocationalcolleges,studentsarelackofacompletedexperiencetofulfillemployers’needsbeforetheyleavecolleges.Inthispaper,weproposeaproject-basedapproachtodesignthecourse,inwhichstudentsunifybusiness,productdesignanddevelopmenttheoriesintooneprojectpracticetobuildthewebproduct.Overdifferentstagesandincreasinglycomplexity,studentslearnhowtointeractwithcustomers,buildprojectmanagementskills,designproductwithbusinessmindinsteadofaestheticsonly,anddeveloptheirprogrammingskills.CCSConceptsComputingMilieux➝COMPUTERSANDEDUCATION➝Curriculum.Keywordscoursedesign;webproduct;teachingmethods1.Background:UnderstandingofWebProductItisirrelevanttothescaleofusewhenworkwiththewebapplicationasaproduct.“Product”meansthatorganizationsneedtocontinuallyexplorearepeatablepatterntofindthebreakevenpointandthenmaximize[1].Wehighlighttheweb-basedapplicationasaproducttobringuniqueuserexperienceaswellasthespeedofbusinessresultoriented.2.TheWorkflowofCourseDesignChinesevocationalcollegesaredesignedtotrainserviceindustry-orientedemployeeswhosepositionsarebetweenwhite-collarandblue-collar.TypicalwebproductcourseinstructionaldesignsusedinChinesevocationalcollegesarefromthreecores:softwareprogramming,productdesign,marketingandoperations.Althougheverycorecomprisesasolidgroupofsubjectswhichareclassicalintheirowndomains,theyarelackofcomprehensiveworkflowtoreflectthecoherentrelationships.Thegraduatesthereforecannotreceivedesiredexperiencebytheirfutureemployersfromthetraditionaltheorybiascoursedesign[2].Inourpractice,webreak...