THENEWTRENDINAUTOMOTIVEMARKETING•ProliferationofVehicleModels•GrowingConsumerAwareness•ExpandingMediaJanuary18,2006IT’SAGAMEOFONE-ON-ONE.Howmanycustomersdidweloselastyear?IsCustomerLoyaltyDead?It’stougherthanever!Workonitbeforeyourcompetitorsdo!GettheCustomersToday!70%10%10%80%Traditionally…Sellthecustomertoday!ReferredCustomersReturningCustomersTomorrowisjustasimportant…TomorrowTomorrowBeyondBeyondTodayNEWCUSTOMERNUTURETHEMRETAINFORLIFE!It’smorecosteffectivetodobusinesswithpastcustomersthantochasenewcustomers.WinningtheCustomerforLifeStrategySellServiceandParts.SellaUsedVehicleSellaNewVehicleManagecustomersindividually…notproductsandprograms.OUROURADVANTAGE!ADVANTAGE!CONVENIENCEPRICEPRODUCTServicePriceProductSelectionONEOFTHEMAJORFACTORSConvenienceNEWSPAPERSNETWORKTVCABLEINTERNETMassMediaConvenienceforbusylives!InternetConvenienceSHOPPINGSALESCUSTOMERSERVICE•CLEARLYPOSTOURPRICESONVEHICLESANDACCESSORIES•ENTIREINVENTORYONOURWEBSITE•FREELYPROVIDEPRICESVIAPHONE&EMAILREQUESTS•EMAILSALES&SPECIALS•ON-SITERENTAL&SHUTTLESERVICE•FASTLANE•CHECKSERVICE&BODYSHOPPROGRESSONLINE•CAMPUS-TYPEATMOSPHERE•SEPARATECUSTOMERRETENTIONCENTERIt’seasytodobusinesswithus…FEEDBACK•KEEPEVOLVING&CHANGING•TOGAINEVENMORELOYALTY•APPRAISALSFIRST•ELIMINATEDTHEBACK&FORTH•ONEPERSONHANDLESTHETRANSACTION•OFFERTHEMOSTCONVENIENTHOURSINTOWNJanuary18,2006IT’SAGAMEOFONE-ON-ONE.
