ThusMarketingis:SOCIALDEFINITION:“Itisasocialprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreating,offeringandfreelyexchangingproductsandservicesofvaluewithothers.”MANAGERIALDEFINITION”“Marketingistheartofmeetingdemandsprofitably”Anotherdimension…..i.PRODUCTCUSTOMERSSOLUTIONii.PRICECOSTiii.PLACECONVINIENCEiv.PROMOTIONCOMMUNICATIONPRODUCTS…….Productsarethecommoditiesofferedforsaleoranartifactthathasbeencreatedbysomeoneorsomeprocess.ItisbasicallysomethingthatcanbedifferentiatedfromservicesThankyou….
