Inter-21英友咨询五种力量模型...................................................................................................................1利益相关者分析...............................................................................................................3雷达图...............................................................................................................................5公司业务组合矩阵...........................................................................................................9内部环境--SWOT分析法..............................................................................................11市场营销4PS-4CS--4RS................................................................................................12产品生命周期战略.........................................................................................................14产品组合策略.................................................................................................................17服务营销.........................................................................................................................18关系营销.........................................................................................................................20价格敏感性测试法.........................................................................................................23客户关系管理.................................................................................................................24绿色营销.........................................................................................................................27马尔科夫转移矩阵法.....................................................................................................29品牌策略.........................................................................................................................30网络营销.....................................................................................
