SocialMediaWorkshopWithJamesScanlanandColletteEastonAgendaQuizSocialMediaOutletsInterestingStatisticsLinkedInFacebookTwitterWhatisaSocialMediaStrategyUsingSocialMediatogenerateenquiriesSocialMediaforSEOSocialMediaPolicyHints&TipsQuiz1.WhatissocialMedia?2.Name5SocialMedianetworks3.HowmanyregisteredusershasLinkedIn?4.AccordingtoInternetAdvertisingBureau,whatisthegendersplitofLinkedIn?5.AccordingtoSage,howmanyaccountancypracticeswereusingSocialMediaduring2009?Quiz6.AccordingtotheInternetAdvertisingBureau,whichisthebiggestagegroupofFacebook?0-1213-1818-2929-3435-4445-5455+7.AccordingtoInternetAdvertisingBureau,whatisthegendersplitofFacebook?8.Howmanycharacterscanbetweeted?9.Onaverage,howmanytweetsarebroadcastdaily?10.Name3businessbenefitstobegainedfromSocialMediaSocialMediais…AccordingtoWikipedia:Socialmediaismediadesignedtobedisseminatedthroughsocialinteraction,usinghighlyaccessibleandscalablepublishingtechniques.Socialmediausesweb-basedtechnologiestoturncommunicationintointeractivedialoguesThismeansHumanssharingtheirthoughtsandopinionsusingTechnologythatisreadilyavailable,easytouseandfreePassingthoseopinionsandthoughtstotheirnetworkPeoplegaininformation,education&newsetc.byelectronicandprintmedia.Socialmediaaredistinctfromindustrial&traditionalmediasuchasnewspapers,TV&film.Thesenetworksareinexpensive(oftenfree)touseandareaccessibletoenableanyonetopublishoraccessinformationtherein.SocialMediais…Apowerfulmarketingtoolwhichcouldspuryourbusinessgrowth1.Natural–socialmediacanexposeyourbusinesstoalargegrouponindividuals,withouthavingtopayforvisibility.Mostoutletsarefreeandharnessedproperlywillgeneratepotentialleads2.Defensible–Thesechannelseasilyaddotherwaystoincreaseyourtraffic,andevencouldcontrolitthrougheffectiveplanning3.NoCost/HighROI–mostoutletsarefreetouseandifyouareplanningtohandlethecampaigninhousethentheopportunityistocreateleadswithoutanyexpense4.Complementothermarketingefforts–Aneffectiveapproachthatwillnotcreateconflict,only...