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PromotionalCampaignsPromotionalCampaignsIntegratedCommunicationPlanIntegratedCommunicationPlanfortheLaunchoffortheLaunchoftheSt.GeorgeBuildingtheSt.GeorgeBuildingPreparedfor:AlliedProperties(HK)Ltd.PromotionalCampaignsPromotionalCampaignsAgendaAgenda•IntroductionandStrategyIntroductionandStrategy10min10min•CreativeCreative45min45min•PRProgramPRProgram15min15min•InteractiveProgramInteractiveProgram10min10min•MediaPlanMediaPlan10min10minTOTALTOTAL90MIN90MINPromotionalCampaignsPromotionalCampaignsAgencyTaskAgencyTask•Tocreateanever-lastingvaluefortheSt.GeorgeTocreateanever-lastingvaluefortheSt.GeorgeBuildingandasuccessfulsalesrecord!Buildingandasuccessfulsalesrecord!PromotionalCampaignsPromotionalCampaignsPropertyMarketUpdatePropertyMarketUpdate•SatisfactoryresultsoflandauctionreflectedSatisfactoryresultsoflandauctionreflectedconfidenceregain.confidenceregain.•AccordingtotheLandRegistration,therewereAccordingtotheLandRegistration,therewereover58,800propertytransactionofHK$150billionover58,800propertytransactionofHK$150billioninthefirsthalfof1999.inthefirsthalfof1999.•4%increaseinnumberoftransactionsand3%4%increaseinnumberoftransactionsand3%dropintermsofvalue,ascomparedwiththedropintermsofvalue,ascomparedwiththesecondhalfof1998.secondhalfof1998.•ItindicatedthatmostofthetransactionswerefromItindicatedthatmostofthetransactionswerefrommiddle-to-lowsegment.middle-to-lowsegment.PromotionalCampaignsPromotionalCampaignsPropertyMarketUpdate(cont’d)PropertyMarketUpdate(cont’d)•TheaveragevalueofatransactionwasTheaveragevalueofatransactionwasHK$2.56millioninthefirsthalfof1999.HK$2.56millioninthefirsthalfof1999.•Therewasadropof8.24%ascomparedwiththeTherewasadropof8.24%ascomparedwiththesecondhalfof1998.secondhalfof1998.PromotionalCampaignsPromotionalCampaignsCompetitiveFrameworkCompetitiveFramework•Districts:Districts:KadoorieHillvsKadoorieHillvsthePeakthePeakRepulseBayRepulseBayKauKauToShanToShanOuredges:Ouredges:CommonCommonPrestigevalueoflivinginafashionable...