©2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.Aquick“jargonfree”wayofunderstandingsocialmediaprojects.SocialMediaDesignProcess(SMDP)ByMichaelJLisownerSPECKMedia©2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.Justwhatissocialmedia?WhyIcreatedthisdeck?SocialMediaisanumbrellatermthatdefinesvariousactivitiesthatintegratetechnology,socialinteraction,andtheconstructionofwords,pictures,videosandaudio.It’safancywaytodescribethezillionsofconversationpeoplearehavingonline24/7Takenfrom“WhattheFuckisSocialMedia”byMartaKaganBut,ifyoudon’tknowthatbynowthenmaybethisisn’ttherightdeckforyou.Inthisdeck,I’mtalkingaboutabouthowweapplyaprocesstosocialmediaprojectsandinitiatives.©2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.Havingaprocessisn’toverratedFollowingaprocesstodosomethingisthebestwaytoensurethatresultsaretruetoformanddeliveryisefficient.OverthecourseofninemonthsofdeliveringsocialmediaprojectsforFortune500companies,SPECKMedia’sprocesshasbecomeveryclear.Todayitiswhatmyfirmusesoneveryprojectweembarkon.Myhopeisthatthisdeckgivesyouoryourorganizationadeeperinsightintothecomponentsoftheprocessandhowitworks.Thereisstillsomuchouttheretobelearnedaboutsocialmedia,myhopeisthatwecontinuetoexplorenewwaystoreachbusinessgoalsthroughsocialmedia.Whydoyouneedadesignprocess?Amoreimportantquestionis:HowdoyougetfrompointAtopointBusingsocialmedia?WhyIcreatedthisdeck?©2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.(SMDP)SocialMediaDesignProcessSimple,yeteffectiveSocialMediaprojectsdon’tneedtobecomplex.DuringmyyearsinconsultingI’vealwaysstressedsimpletermsanddefinitionstoexplainthecomplicated.Aprocessmodelshouldfollowthesamerules,whichare:Beeasytounderstandandbeactionable.TheprocessthatSPECKMediausesisjustthat:asimplewayoflistening,identifying,scanning,planningandimplementing.SocialMediaDesignProcess(SMDP)Manyorganizationsstruggletounderstandsocialmediaandhowtodesignprojectsthatinvolveit.Ourprocessallowsforandeasywaytounderstand...
