Management2.0:CompetitiveAdvantagethroughBusinessModelDesign&InnovationGuadalajara,June2007AlexanderOsterwalder,PhDalex@arvetica.comDRAFTVERSIONchangeistheprocessbywhichthefutureinvadesourlives->AlvinTofflerfirstofall:whatareYOURconcerns?(buzzgroups)whatareYOURbiggestissuesandfearsyoufaceinstrategicmanagementtoday?wheredoYOUseethelargestopportunitiestoimprovestrategicmanagementtoday?yourexpectationsfortoday?whatisinnovation?tellmeaboutthemostimportantinnovationsinyourcompanytypesofinnovation?technologyinnovationprocessinnovationproduct&serviceinnovationbusinessmodelinnovationfourlevelsofinnovationbusinessmodelinnovationproduct&serviceinnovationprocessinnovationtechnologyinnovation“Businessmodelinnovationmatters”anditisatoppriorityofCEOsOperatingMarginGrowthinExcessofCompetitivePeerscompoundannualgrowthrateoverfiveyears[Source:IBM,CEOsareexpandingtheinnovationhorizon:importantimplicationsforCIOs]BenefitsCitedbyBusinessModelInnovatorspercentofrespondents[Source:IBM,GlobalCEOStudy2006]whytalkaboutbusinessmodels?howdoyoudescribeabusinessmodel?withoutacommonlanguagehowdoyoucommunicateabusinessmodel?Developmentplan•Quisqueauguefelis,commodoa,elementumid,faucibusid,sem.Aeneanrutrumenim.Praesentpulvinardignissimnisl.Crasanunc.Donectinciduntodiositametlacus.Pellentesquemetustortor,ullamcorpervitae,lobortisvel,euismodin,mi.Utlaoreet,telluslaoreetblanditmollis,massapurusposuerepurus,quismolestieligulamassaeumetus.Duisplacerat,nullasitametornareinterdum,nequenuncmollisleo,vitaeporttitormiorcisitametneque.Donecatenim.Infacilisistellusgravidaligula.Phasellusutlorem.Pellentesqueactortoregetauguesuscipitullamcorper.Aeneaneleifendportaorci.•Etiamatarcu.Vestibulumlacinianuncineros.Suspendissepotenti.Aliquameratvolutpat.Donecgravida.Loremipsumdolorsitamet,consectetueradipiscingelit.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Maecenasvelenimetmetussemperfringilla.Donecornarearcu.Maecenasfaucibusligulaconvallisnibh.Maurisduiquam,congueeu,commodonec,t...
