TRANSFRMIT’STIMETOYOURMARKETING."-noun"trans·for·ma·tionAchangeoralteration,"especiallyaradicalone."SOURCE:WORLDENGLISHDICTIONARY2…theInternethasturnedwhatusedtobeacontrolled,one-waymessageinto"areal-timedialoguewithmillions.3DANIELLESACKSTHEFUTUREOFADVERTISINGFASTCOMPANY,NOVEMBER17,2010SOURCE:PEWINTERNET&AMERICANLIFEPROJECT,MAY201079%ofadultAmericansusetheInternet."44578%"conductproductresearchonline.ofInternetusersSOURCE:PEWINTERNET&AMERICANLIFEPROJECT,MAY20106SOURCE:COMSCORE,AUGUST2010searchesareconducted"everymonthonGoogle.7SOURCE:THENIELSENCOMPANY,JANUARY2011TheaverageUSInternetuser"views"webpagespermonth.8SOURCE:THEMEDIAAUDIT,OCTOBER20101/3ofUSconsumersspend"threeormorehoursonlineeveryday.924%"ofadultshavepostedcomments"orreviewsonlineaboutthethingstheybuy.SOURCE:ONLINEPRODUCTRESEARCH,SEPTEMBER29,201010Yourcustomersarerelyingmore&moreonsocial.9outof109outof10Internetusersvisited"asocialnetworkingsiteeachmonthin2010.SOURCE:COMSCORE,FEBRUARY2011111outofevery8"minutesonline"isspentonFacebook.SOURCE:COMSCORE,FEBRUARY201112SOURCE:RJMETRICS,JANUARY2010Twitter’sactiveuserbasegenerates90Milliontweetsperday.13SOURCE:EMARKETER,AUGUST2010Morethanhalf"ofallInternetusers"readblogsatleastmonthly.14SOURCE:THENIELSENCOMPANY,NOVEMBER2010SOCIALNETWORKS/BLOGSONLINEGAMESEMAILPORTALSVIDEOS/MOVIESUSInternetusersspend"minutesonblogs"&socialnetworks"thanonemail.=1MINUTEofFacebook’s40%""userbaseis"age35+.15SOURCE:ISTRATEGYLABS,JANUARY201016ofFacebook"usershave"become“fans”"ofatleast"onecompany.SOURCE:EXACTTARGET,2011thedc1722%28%AGE12-17AGE18-24-1%AGE25-34AGE35-44AGE45-54AGE55-64AGE65+-8%-12%-18%(%CHANGE,DECEMBER2009–DECEMBER2010)-59%SOURCE:COMSCORE,DECEMBER2010Web-basedemailusage"isoneline.Searchengines,blogging&otherInternettrendshavefundamentallytransformed"thewaypeople&businessespurchaseproducts,"butmostsmallbusinessesstilluseoutdated"&inefficientmarketingmethods—likeprintadvertising,telemarketing&tradeshows"18—thatpeopleincreasinglyfindintrusive"&screenout."BRIANHA...
