©2009Eyeblaster.AllrightsreservedActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsTOP10Userinterfacesof2008©2009Eyeblaster.AllrightsreservedAgenda•IndustryChallenges•EyeblasterAnalytics–KeyComponents•CampaignMonitor•One-clickReporting•ReportGenerator•CustomReportBuilder•Plug-inforExcel•DataFeedsService©2009Eyeblaster.AllrightsreservedPainPoints•OverwhelmingamountandvarietyofdataHardtodrawqualityconclusions•Multi-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)Adservingplatforms•Disparatereportingsystems©2009Eyeblaster.AllrightsreservedEyeblasterAnalytics•Makingdataactionable•Metricsforrealbusinessobjectives•ReliabilityTOP10Userinterfacesof2008©2009Eyeblaster.AllrightsreservedMakingDataActionableCampaignMonitorCampaignMonitorReportGeneratorReportGeneratorPlug-inforExcelPlug-inforExcelDataFeedsServiceDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceCustomReportBuilder&Service©2008Eyeblaster.AllrightsreservedROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplayback©2009Eyeblaster.AllrightsreservedSiteOverlap•Accuratelymeasureuniqueusersbyeachpublisher•Whendopublishersoverlaptodelivermultipleimpressionstosameuser•Checkyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslide©2009Eyeblaster.AllrightsreservedDwellTime•Gobeyondinteraction•Buildbrandmoments•Measurebrandengagement©2009Eyeblaster.Allrightsreserved©2008Eyeblaster.AllrightsreservedWhatisDwellTime?averagenumberofsecondstheuserengagedwiththeadincludingmouse-on-ad,userinitiatedexpansion,userinitiatedvideo&timedcustominteraction©2008Eyeblaster.AllrightsreservedHowitWorksBacktoMetricsslide©2009Eyeblaster.AllrightsreservedDayoftheweek*Weekdays(Mon–Fri):62Sec.Weekends:(Sat–Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1min©2009Eyeblaster.AllrightsreservedHewlettPackard:2008Amazingexe...
