INBOUNDMARKETING101(ForRabbis)JordyneWu@jordynejwu@hubspot.com2Inboundmarketingisafundamentalshiftinhowwerelatetopotentialcustomerscongregants3RETHINKMARKETING&ENGAGEMENTRECYCLE/TRASH44%SAY‘DONOTCALL’200millionSKIPADS86%UNSUBSCRIBE91%STOPPUSHINGmessagesinthehopesthatonewillgetthrough.5STARTATTRACTINGvisitorsthroughrelevant,useful,easy-to-findcontentwhentheyneedit.Nurturethemintocongregants&participants6$$InboundMarketing6SocialMediaMarketingSearchEngineMarketingContentMarketingConversionMarketingLeadNurturingSalesSupportVisitororCongregantCongregantEducationParticipationDonation7Lessonsfrom3,706,342companiesContentSearchSocialMobile12348HowWeDoin’?Freetoolsortrials:HubSpotTempleEmanu-ElDallasGetsGradedFreetools:www.MarketingGrader.comcontent1Publish,Publish,PublishBlogPodcastVideosPhotosPresentationseBooksNewsReleasesFreetools:WordPress,BloggerbutmakesureyourURLishttp://blog.tedallas.orgorhttp://www.tedallas.org/blog1255%morewebsitevisitorsforcompaniesthatblog.13TipsforContentTalkabouttheindustryNOTYOURSELFUselotsofDIFFERENTMEDIASEARCh2ContextAuthority+16Prostho-dontistCosmeticDentist17Peoplearesearchingfor…Freetoolsortrials:HubSpot,SEOMoz1832On-PageSEOEssentialsPageTitle1Headings&ContentDescriptionAuthorityisdeterminedbylinksFACT97%Blogsattractmorelinks.#OptimizeWSWhereisSearchGoing?Whereissearchgoing?ContextLinkAuthority+SocialProof+24FACTTheisreplacingthelink.#OptimizeWS3Usekeywordsyouraudienceuses2Focusongreatcontentmorethantechnicaltweaks3TrainallcontentcreatorsonSEObasicsHelpMeHelpYou41TipsforSearchsocial3%ofCompaniesAcquiringCustomersviaSocialChannels57%48%57%42%28ContentMakesYouInteresting79%moreTwitterfollowersforcompanieswhoalsoblog.Imagecredit:netzkobold31GoodcontentgetssharedRemarkableMORE!32SeekOutConversationsFreetools:http://search.twitter.com3Buildreachusingallyourassets2Contentiswhatmakesyouinterestinginsocialmedia3MakeiteasyforuserstoshareyourcontentPushthelimitstogetremarkablecontent41TipsforSocialIfIWereaRabbi…www.RabbiHelp.comwww.RabbinicalMusings.comwww.TalmudicOrNot.comwww.GetRabbiHelp.comwww.HelpMeStayKosher.comwww.RabbiHotline.comwww.BeyondHillel.comwww.RabbinicalTV.comwww.TheRealRabbisOfNorthShore.comwww.WhatWouldAbrahamDo.commobile486%ofC-levelexecshaveasmartphoneThemajoritysayitistheirprimarycommunicationtool37Isyourwebsitemobileoptimized?Isyouremailmobileoptimized?Isyouremailmobileoptimized?3Avoidimages,tables,columns2Formattedtextisyourfriend3Usetext(notimages)forlinksTestyoursatMarketing.Grader.comandEmail.Grader.com41TipsforMobileContentSearchSocialMobileSummary42Let’sReviewTempleEmanu-ElDallasFreetools:www.MarketingGrader.comFreeResourceshttp://www.hubspot.com/marketing-resources/TechCrunchMashableFacebookBlogTwitterBlogYouTubeBlog44GradeYourselfforFree4647YourCompetition48PPTSPPTS/jordynePPTS/jordynewuPPTS/in/jordynePPTS@HubSpot.comwww.****.comTHANKYOU
