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UnlockinsightsonanydataEronKellyGeneralManager,SQLServerMarketingFDN-04Cloud~50%nearlyhalfoftotalITspendwillbecloud-relatedby2020Bigdata26BBy2020,IoTwillinclude26Bunits,creatinglargequantitiesofdata&generating>$300BinrevenueforIoTsuppliersApps25%onequarterofexternalappimplementationspendingwillbeonmobility,cloud,analytics,&social,by2016TrendsdrivingITpressures&opportunitiesDevices>50%Morethanhalfofinformationworkersacross17countriesreportusing3+devicesforworkDevices:“InfoWorkersWillEraseBoundaryBetweenenterpriseAndConsumerTechnologies.”ForresterResearch.August30,2012Apps:Gartner:“Predicts2013:BusinessImpactofTechnologyDrivestheFuturesApplicationServicesMarket.”Nov.21,2012Bigdata:Paraphrasedfrom"TheImpactoftheInternetofThingsonDataCenters."GartnerResearch,Feb27,2014Cloud:“PrepareFor2020:TransformYourITInfrastructureAndOperationsPractice.”ForresterResearch.Oct.24,2012Whatdifferentiatestoday’sthrivingcompanies?Data.TechnologyinnovationacceleratesvalueCompleximplementationsEnterprisedatawarehouseSpreadmartsSiloeddataHadoopDashboardsAdhocanalysisMachinelearningOLAPAnydataIn-memoryInternetofThingsInnovationTransactionalsystemsETLOperationalreportingValueMorepeopleNewanalyticsDiversedataHelpcustomersseizetheirdatadividendCapturea$1.6trilliondatadividendfromdatainvestmentsby2017worldwide.Speed@Source:IDC&Microsoft,April2014$158BProductivity$486BOperations$235BInnovations$235BCustomer-facingMicrosoft’sapproachdeliversdatadividendsMicrosoftdataplatformAnend-to-endplatformforanydataandeveryoneDataBusinessquestionsandproblemsActionableresultsTheMicrosoftdataplatformDataStreamingCapture+manageRelationalInternal&externalNon-relationalNoSQLVisualize+decideMobileReportsAskDashboardsApplicationsComplexEventProcessingTransform+analyzeOrchestrationPredictionQueryInformationmanagementDataBreakthroughIn-memoryperformanceScaleyourplatformquicklytomeetchangingdemandsCaptureanydata:structured,unstructured,andstreamingOn-premises,cloud,andappliancedatasourcesDataCapture+manageC...