北京大学光华案例大赛参赛作品历史见证实力革新领跑未来——上海家化估值报告金融分析第157组目录上海家化公司估值报告.............................................................................................................................-1-案例介绍...........................................................................................................................................-1-1.选题背景.............................................................................................................................-1-2.内容摘要及分析思路.........................................................................................................-1-3.数据来源说明.....................................................................................................................-6-4.关键词................................................................................................................................-6-第一部分行业与公司分析...........................................................................................................-1-1.行业分析.............................................................................................................................-1-1.1化妆品产业现状...........................................................................................................-1-1.2“波特五力”模型分析行业竞争结构.............................................................................-3-2.上海家化公司状况分析.....................................................................................................-4-2.1上海家化简介................................................................................................................-4-2.2上海家化财务状况分析...............................................................................................-6-第二部分估值方法.....................................................................................................................-13-1.自由现金流折现法............................
