CONFIDENTIALFrequentlyUsedTemplateConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.2TextTextTextTextTextTextTextTextTextText2X2CUBEDUnitofmeasure*FootnoteSource:Source32X2TOWERUnitofmeasure*FootnoteSource:Source45PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasure*FootnoteSource:Source5StrategySkillsSystemsStaffSharedvaluesStructureStyle7SUnitofmeasure*FootnoteSource:Source6ARROW3DUnitofmeasure*FootnoteSource:Source7CUBES13DUnitofmeasure*FootnoteSource:Source8CUBES23DUnitofmeasure*FootnoteSource:Source9CUBES33DUnitofmeasure*FootnoteSource:Source10TextTextTextTextCUTOUT3DUnitofmeasure*FootnoteSource:Source11NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORKUnitofmeasure*FootnoteSource:Source12TextTextTextTextTextTextTextTextTextTextJOINTUnitofmeasure*FootnoteSource:Source13TextTextTextTextLEVELSEPARATE4Unitofmeasure*FootnoteSource:Source14TextTextTextLINEARA3DUnitofmeasure*FootnoteSource:Source15TextTextTextTextLINEARB3DUnitofmeasure*FootnoteSource:Source16TextTextTextLINEARC3DUnitofmeasure*FootnoteSource:Source17TextTextTextLINEARD3DUnitofmeasure*FootnoteSource:Source18TextTextTextTextLINEARE3DUnitofmeasure*FootnoteSource:Source19TextTextTextLINEARG3DUnitofmeasure*FootnoteSource:Source20TextTextLINEARI3DUnitofmeasure*FootnoteSource:Source21TextTextTextTextLINEARJ3DUnitofmeasure*FootnoteSource:Source22TextLINEARN3DTextTextTextUnitofmeasure*FootnoteSource:Source23TextTextTextLINEARP3DUnitofmeasure*FootnoteSource:Source24LINEARQ3DTextTextUnitofmeasure*FootnoteSource:Source25TextTextLINEARQ3DUnitofmeasure*FootnoteSource:Source26PlanImplementSupportLINKS3Unitofmeasure*FootnoteSource:Source27PERSPECTIVE3DUnitofmeasure*FootnoteSource:Source28TextTextTextPROPELLER3DUnit...
