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EMAKINABuzzMarketing&ViralStrategiesandStrategiesEmakinaAcademyBuzzMarketingWelcomeBriceLeBlévennecPresidentEmakina––––AboutEmakinaEmakinaistheleadingindependentBelgianwebagency.WeofferthefollowingintegratedservicescreativeconsultancyandgraphicdesignwebdevelopmentandITintegratione-businessandstrategicconsultancymarketingcommunicationservicesWithanaward-winningteamofover+80webexperts,Emakinadeliversstate-of-the-artprojects.SomeEmakinaCustomersSelectedCasesViralBuzzVolkswagenNewBeetleVolkswagenPoloFoxProximusVodafonelive!UglyDuckProximus3GSpriteLightGoblin+GoblinBlogJeanPaulGaultierToday’stopic“ViralmarketingislikesucceedinginHollywood:everyactorwantstodoit,onlyafewsucceed.”CaseStudiesVolkswagenBeetleVolkswagenPoloFoxBuzz–Alow,vibratingsound–AparticularlyintensekindofWordofmouthBuzzMarketingAtermusedinthemarketingindustrytodescribeactivitiesthatcompaniesundertaketogeneratefavorablewordofmouthpublicityaboutproductsandservicesInitialBriefingMakesomeanimationonthevw.bewebsitetorelaunchNewBeetleCabriomini-sitebeforethesummerTheIdeaBenefitfromthenotorietyofthe"Yeti"gamewhichwasoneofthelargestbuzzontheInternetin2004TheConceptThegoalisnotdirectlyhitthetargetbutrathertocreatearumorthatcanreachtothetargetTheStoryline–TheNewBeetleCabrioassiststhepenguinsmartyrizedbytheYeti–NewBeetleCabriosavesthemandmakesthemreboundingonitscapottetothesea–Positivewink;-)TheGame–Basicarcadegame,easytounderstand–Themoreyoumakereboundswithpenguins,themoreyougetpoints–Themoreyousavepenguins,themoreyougetbigpointsTheGame–Thegamestopsafterhavinglet4penguinsfallingonthefloororifyousendyourcartowaterDesignApproach–Cartoondesign–FreshinterfaceExcitethePlayersAttheendofeachpart,theplayerwillhavethepossibilitytosendbyemailacertificate(HTMLformat)attestingthathesavedacertainamountofpenguinsExcitethePlayersAtthebottomofthecertificatetheaddressofthegamewithaninvitation:"Defyyourfriendsbysendingthemtheaddressofthegame!".ExcitethePlayersApermanenttableofhighscoresisp...