TAPPINGTHEPOWEROFTHESOCIALTODOGOODINTHEWORLDMarch2010,PresentationToMoreThanWordsHELLO,I’MAVINANDI’MANACCOUNTPLANNERPUTANOTHERWAY,ITRYTOSERVEASAGUIDE,INTERNALLYANDEXTERNALLYIWORKWITHBRANDSTOENGAGETHEIRCOMMUNITIESANDDRIVESOCIALIMPACT56CURRENTLY,THATHAPPENSTOBEINAREASLIKETHESE.89THETRUTHIS,IT’SNOTASCOMPLICATEDASMANYWOULDLEADYOUTOBELIEVEPEOPLE...BEHAVINGLIKEPEOPLEANDNOTSURPRISINGLY,SUCCESSFULBRANDSBEHAVELIKEPEOPLE13THEEND14j/kWHATTHESOCIALWEBMEANSFORYOU16020406080200720082009MillenialsGenXBoomersMaturesTotalUSInternetUsersWhoCurrentlyMaintainAtLeastOneProfileOnTheSocialWeb(%ByGeneration)Source:eMarketer201017THEIMPACTISBEYONDSIMPLYKEEPINGUPWITHWHATYOURFRIENDSAREUPTOINREAL-TIME18$0$5,000,000.00$10,000,000.00$15,000,000.00$20,000,000.00May2007December2007May2008December2008July2009January2010Cumulative$(Dollars)RaisedGrowthInRealDollarsRaisedThroughFacebookCausesApplicationSource:FacebookCausesOfficialFundraisingReport,1/27/1019ASHIFTFROMTRADITIONALDONORPROFILES:400,000INDIVIDUALDONORSMEDIANDONATION:$25SPREADACROSS35,000DIFFERENTCAUSESSource:FacebookCausesOfficialFundraisingReport,1/27/1020NOTLONGAGO,WEWEREALLWITNESSTOTHEPOWEROFTHATCULTURALSHIFT21FROMBRANDLEDTOCOMMUNITYDRIVEN22ASNON-PROFITS,YOUSTARTFROMAPOSITIONOFADVANTAGE23BUTTHATDOESN’TMEANYOUCANASSUMEPEOPLEWILLCARE245THINGSTOKEEPINMINDASYOUAPPROACHTHESOCIALWEB251.REALTIMEEVERYTHING26DATAHASNEVERBEENTHISFREELYAVAILABLE27NORTHISFREE28293031LIVEFEEDBACKANDTHENEEDFORLIVINGINCONSTANTBETA323334IMPLICATIONSListen,listen,listenWatchforopportunitiesinthemomentTestandrefine--watchittakeshapeonitsown352.FACILITATECO-CREATION360%23%45%68%90%HighlyCredibleSourceOfInfoTrustOrganizationInteractWithOtherDonorsInteractWithPhilanthropicExpertsLeadAPublicConversationLeadDiscussionsOnTheirOwn30-40Over50WhatDoYouLookForInPhilanthropicSocialEngagements?Source:Mashable+SocietyOfNewCommsResearchMarch200937GIVEYOURCOMMUNITYTHINGSTODOTOGETHER38ANDENABLEAHIGHLYVISIBLEENVIRONMENT3940414243444546474849505152ATRUELEARNINGEXPERIENCE53IMPLICA...
