BusinessStrategyLead-inQuestions1.Whatkeyelementsisbusinessstrategyabout?Strategyisaboutdirection,markets/scope,advantage,resources,environmentandstakeholders.2.Whatarethethreedifferentlevelsofstrategiesinanyorganization?Whichlevelofstrategyisoftenstatedexplicitlyina“missionstatement”?Whichfocusesonissuesofresources,processes,peopleetc.?CorporateStrategy,BusinessUnitStrategy,andOperationalStrategy.Corporatestrategyisoftenstatedexplicitlyina“missionstatement”.Operationalstrategyfocusesonissuesofresources,processes,peopleetc.3.Namethethreemaincomponentsofathoroughstrategicmanagement.Whichofthemisoftenthehardestpart?StrategicAnalysis,StrategicChoice,andStrategyImplementation.StrategyImplementationisoftenthehardestpart.RelatedExpressions•corporatestrategy•businessunitstrategy•operationalstrategy•strategicanalysis•strategyimplementationStrategicManagementStrategicAnalysis•PESTAnalysisPEST分析•ScenarioPlanning情景规划•FiveForcesAnalysis五力模式分析法•MarketSegmentation市场细分•DirectionalPolicyMatrix指导性政策矩阵•CompetitorAnalysis竞争对手分析•CriticalSuccessFactorAnalysis关键因素分析•SWOTAnalysisSWOT分析•StrategicAnalysisThisisallabouttheanalysingthestrengthofbusinesses'positionandunderstandingtheimportantexternalfactorsthatmayinfluencethatposition.TheprocessofStrategicAnalysiscanbeassistedbyanumberoftools,including:•PESTAnalysis-atechniqueforunderstandingthe"environment"inwhichabusinessoperates(Political,Economical,Socialcutural,technological)•ScenarioPlanning-atechniquethatbuildsvariousplausibleviewsofpossiblefuturesforabusiness•FiveForcesAnalysis-atechniqueforidentifyingtheforceswhichaffectthelevelofcompetitioninanindustry•MarketSegmentation-atechniquewhichseekstoidentifysimilaritiesanddifferencesbetweengroupsofcustomersorusers•DirectionalPolicyMatrix-atechniquewhichsummarisesthecompetitivestrengthofabusinessesoperationsinspecificmarkets•CompetitorAnalysis-awiderangeoftechniquesandanalysisthatseekstosummariseabusinesses'overallcompetitivepo...
