Product&CorporateAdvertisingWarm-upQuestions•Haveyoueverbeeninfluencedbyanadvertisement?Ifso,canyouthinkofaspecificadthathasinfluencedyoueithertobuyaproductortoasksomeonetobuyaproductforyou?RelatedExpressions•productadvertising•marketingmix•target•brandimage•advertisingagency•corporateadvertising•publicrelations•publicityClassicalAdvertisingSlogan•1．Goodtothelastdrop．滴滴香浓，意犹未尽。•2．Obeyyourthirst．服从你的渴望。•3．Welead.Otherscopy．我们领先，他人仿效。•4．Impossiblemadepossible．使不可能变为可能。5．Justdoit.只管去做。6.Thetasteisgreat.味道好极了。7.Intelligenceeverywhere.智慧演绎，无处不在。•8.Thechoiceofanewgeneration.新一代的选择。09年中国经典广告词•美好滋味，自己体会。（“快餐店”广告词）•壮志在心头，好运伴我走。（“鞋业公司”广告词）•朋友一齐干杯，知己为我而醉。（酒企业广告词）•让快乐张开翅膀，看梦想瞬间绽放。（“梦想中国”节目广告词）•无所不动，无处不在。我动故我在。（“运动系列产品”广告词）•感受阳光，给予希望。（“希望工程”宣传语）•幸福女人，钻石人生。（“钻石”广告词）畅饮杯中往事。（“酒企业”广告词）MethodsofAdvertisinginUnitedStatesTelevisionTelevisionNewspapersNewspapersDirectmailDirectmailRadioRadioYellowPagesYellowPagesMagazinesMagazinesInternet,Internet,OutdooradvertisingOutdooradvertisingReading(Answerthefollowingquestionsbriefly)1.WhatmediaarewidelyemployedbyadvertisersintheUnitedStates?Television,newspapers,directmail,radio,YellowPages,magazines,theInternet,andoutdooradvertising,arewidelyemployedbyadvertisersintheUnitedStates.2.Whataretheadvantagesoftelevisioncommercialsoverotherformofadvertising?Becausetelevisioncommercialscombinesight,sound,andmotion,theyaremoredramaticthananyotherformofadvertising.3.Whatproductsaresuitablefortelevisionadvertising?Automobiles,fashion,food,beverages,andcreditcardsthatviewersarefamiliarwithandeasilyunderstandaresuitablefortelevisionadvertising.4.WhatpercentdoesdirectmailaccountforallU.S.advertisingdollars?20percent.5.Whatplacedoesradiotakeinadvertisingmedium?Thefourth6.WhyInte...
