Unit Four Corporate Culture2011.pptVIP免费

CorporateCultureLead-inQuestionsThinkofanexampleofyourfavoritecompany.Whatkindofcorporateculturecharacterizesthiscompany?Doyoulikethiscompanybecauseofitscorporatecultureorviseversa?RelatedExpressions•corporateculture•precedent•personality•corevalues•corporateethics•behaviorrules•vision•missionstatement•businessprinciplesAvon’sProfile•TheAvonVision:tobethecompanythatbestunderstandsandsatisfiestheproduct,serviceandself-fulfillmentneedsofwomen—globally.Avon’sMission•Theglobalbeautyleader;•Thewomen’schoiceforbuying;•Thepremierdirectsell;•Thebestplacetowork;•Thelargestwomen’sfoundation;•Themostadmiredcompany.FiveValuesofAvon•Trust,Respect,Belief,Humidity,Integrity.CorporateCultureOrganizationCultureDefined:OrganizationCultureDefined:•Setofkeybehaviors,beliefsandsharedunderstandingsthatSetofkeybehaviors,beliefsandsharedunderstandingsthatarearesharedbymembersoftheorganization.sharedbymembersoftheorganization.•DefinesbasicorganizationalvaluesandcommunicatestoDefinesbasicorganizationalvaluesandcommunicatestonewmembersnewmembersthecorrectwaytothinkandact.thecorrectwaytothinkandact.•Everyoneparticipatesinculture,butculturegenerallygoesEveryoneparticipatesinculture,butculturegenerallygoesunnoticed.unnoticed.ItisonlywhenorganizationsattempttoimplementnewItisonlywhenorganizationsattempttoimplementnewstrategiesorstrategiesorprogramsthatgoagainstculturalnormsandvaluesthattheyprogramsthatgoagainstculturalnormsandvaluesthattheycomecomeface-to-facewithculture.face-to-facewithculture.•Eachfirmhasadistinctculture.Eachfirmhasadistinctculture.CorporateCultureLevelsandPurposeofCulture:LevelsandPurposeofCulture:•Cultureexistsattwolevels:Cultureexistsattwolevels:AtthesurfacearevisibleartifactsandobservableAtthesurfacearevisibleartifactsandobservablebehaviors–behaviors–dress,actions,symbols,stories,andceremoniesthatdress,actions,symbols,stories,andceremoniesthatareareshared.shared.VisibleelementsreflectdeepervaluessuchasVisibleelementsreflectdeepervalue...