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PatagoniaPatagonia,,IncInc..EllenAndersonEllenAndersonJamiePryseJamiePryseMeganGilmoreMeganGilmoreOverviewOverviewPortland,brick-and-mortarPortland,brick-and-mortarlocationlocationRetailmarketstrategyRetailmarketstrategy–MissionstatementMissionstatement–TargetmarketTargetmarket–RetailmixRetailmixEnvironmentalActivismEnvironmentalActivismSWOTanalysisSWOTanalysisRecommendationsRecommendationsPatagoniaPortlandPatagoniaPortlandSpecificsSpecificsNearestLocation:NearestLocation:907N.W.IrvingSt.,907N.W.IrvingSt.,Suite100Suite100Portland,OR97209Portland,OR97209Phone:(503)525-2552Phone:(503)525-2552Fax:(503)525-4944Fax:(503)525-4944StoreHours:Monday–Friday:10am-7pmSaturday:10am-6pmSunday:11am-6pmClosed:ThanksgivingDayChristmasDayNewYear'sDayEasterIndependenceDayBuildthebestproduct,donoBuildthebestproduct,donounnecessaryharm,useunnecessaryharm,usebusinesstoinspireandbusinesstoinspireandimplementsolutionstotheimplementsolutionstotheenvironmentalcrisis.environmentalcrisis.––Patagonia'sMissionPatagonia'sMissionStatementStatementPatagonia:TargetPatagonia:TargetMarketMarketMales&Females–Ages28to45–Childrenyoungerthan12Independent/singleormarriedPersonalincomelevel$60,000orhigherLifestyle–Active,outdoors/naturelovers,sportsparticipation–Concernforenvironment,sustainability,conservationRecycle,carpool,purchaseorganicproducts–Fashionv.qualityNeedhighqualityapparelforvaryingweatherconditions,lessconcernedwithcurrenttrendsPatagoniaMarketingPatagoniaMarketingMix:ProductMix:ProductDesigns,markets,distributesbrands–Patagonia,LotusDesigns,WaterGirlLotusDesigns–high-qualitypaddlinggearWaterGirl–high-qualitywomen’sapparelinspiredbywater,natureandoutdoorworldClothing,gearaccessories,luggageExtensiveresearch,designPatagoniaMarketingPatagoniaMarketingMix:Mix:Product,Product,continuedcontinuedFirstmajorretailFirstmajorretailcompanyto:companyto:–switchtoallswitchtoallorganiccottonorganiccottonclothingclothing–useallnon-toxicuseallnon-toxicdyes...