ManagementCreativityKeyExpressions•competitiveadvantage竞争优势•creativity创新•creativitytraining创新培训•efficiencyandeffectiveness.效率和效力•humanresource人力资源•insight洞察力•orthodoxstrategies传统策略•personnelcutback人事削减•restructure重建•teamperformance团队表现•Creativityinorganisationsfocusesonachievinginnovation,competitiveadvantageandsocialbenefitsbyenhancingthe‘level’ofcreativityintheorganisation.•This,typically,involves:–Examiningthepersonalitytraitsandstylesofindividuals–Developinganorganisationalcontextinwhichcreativitymightbefostered(organisationalculturesetc)–Examiningsystems(collectivitiesoforganisedeffortscoupledwiththephysicalenvironment)toseehowthesystemictendenciestowardstabilitymightbeinterrupted….tostimulatenewactionsand/ordifferentactivities.CreativityinOrganizations•Managementtheorytypicallyassumescreativityisaboutthecreationofnewideas.•Butcreativityintheimplementationofexistingideasandtechnologiesisequallyimportant.•Creativityisthereforeabroaderconceptincorporatingbothinnovationaswellasexistingideas,structuresandprocesses.CreativityinManagement•Concepts:ideasand/ortechnologies•Competences:therepertoiresofskillsandabilitiesofindividuals(andtheopportunitytousetheseskillsintheorganisation).•Connections:therelationshipswhichindividuals,teamsandorganisationscreate(networks).Sustainedbycollaborationandcanbere-configuredasnewideasemerge/arecreated.(Kanter1999)CreativityInvolves…Consideration•Howtomakemoreeffectiveuseofamanager’stime?Topic1•Howtoimproveaproduct’sappealtocustomers?Topic2•Howtoimprovemotivationamongstaff?Topic3•Howtoappealtocustomer’swantsandneeds?Topic4•Howtocutcoststhroughmoreefficient/effectiveproductionmethods?Topic5•Howtoidentifynewandprofitableproduct-marketopportunities?Topic6•Howtogetskilledandexperiencedstafftostaywiththecompanywithoutpayingthemexcessivelyhighsalaries?Topic7•Alwayskeepthefinaltargetinmind.•Clearlyassigntaskstoyourselfandothers.•Thinkandspeakonverified,proveninforma...
