MarketingLead-inQuestions•GiveyourcommentandsuggestionbasedonthefeaturesofZumoandtheirmarketingfacts.RelatedExpressions•market-focused•potentialcustomer•prospectivebuyer•nurturing•encroachmentReading(Answerthefollowingquestionsbriefly)1.Whatarethecoremarketingfunctionactivitiesformostorganizations?Theybothbelievethattheirjobistobuild,aswellasmaintainabrand,thatis,tomakesurethebrandisintact.2.Whatistheadvantageofseparatingmanagementfunctionfromthephilosophyofmarketingandotherfunctionsofmarketing?Hewantstoprovethatgettingthreefactorsright—imagery,relevanceandinnovation—cantranslateintoanadvertisingandsalesbonanzaabroad.3.Whatistheuseofmarketingasabusinessconcept?InJapan,Timotei’sadvertising,basedonimagesofablondgirlwashingherhairandamarketpositionasashampoothatofferssuperiormildness,provedsuccessfulwhenthebrandlaunchedin1985.ButinChina’sTaiwan,theadsranintoproblems.Raven-hairedChinesegirlstherefoundithardtorelatetoblondes.Foratime,thecampaignwaschangedtofeatureblackhair.4.Howtomakemarketingeffectiveasanacceptedbusinessphilosophy?Constantinnovation.5.Whatwaysistheterm“marketing”usedinpractice?In1996,anationwidefoodpoisoningepidemiccausedbypoorhygienemadethousandsill.Duringtheepidemic,peoplerememberedDomestowasadvertisedaskillinghiddengerms.Completethefollowingsentenceswithwordsandexpressionschoosingfromthetext.1.established2.maintain3.represent4.capitalizingon5.arangeof6.campaign7.consistent8.launch9.emphasison10.communicateApplyYourUnderstanding1.对大多数公司来说，核心的市场营销活动包括广告、促销和市场调查三个方面。Theads’starappealproveduniversal,althoughtheproductrangedifferedineachcountry:InIndonesia,Luxisasoap;inChinaandthePhilippines,it’sashampoo;inJapan,it’severythingfromsoapstoshampoo.2.这是一个令人感到痛苦的决定，因为所有这些即将离开的经理也是我们的同事和朋友，但由于缺少足够的内部工作机会，使得在公司内部另行安排他们的工作不是一个现实的选择。•Itisdifficultbecausethemanagerswhowillleavethecompanyareourcolleaguesandfriends,andsincewehavelimited...
