《得到》运营竞品分析第4组-火锅英雄队第5次作业负责人：高应宇、唐乔目录1行业背景及趋势分析.............................................................................................31.1行业背景..............................................................................................................................31.1.1政策、经济...................................................................................................................................31.1.2技术、社会...................................................................................................................................41.2行业现状与趋势................................................................................................................51.2.1行业现状........................................................................................................................................51.2.2行业趋势........................................................................................................................................62确定竞品.................................................................................................................73竞品概述.................................................................................................................83.1发展历程................................................................................................................................83.2产品定位与slogan....................................................................................................113.3竞品用户构成分析..........................................................................................................123.3.1喜马拉雅FM................................................................................................................................123.3.2得到...............................................................................................................................................133.4竞品活跃度分析......
