1网易云音乐运营分析报告第11组doubleone2017年8月12日2目录一、产品概述..................................................................................................................................4二、产品定位..................................................................................................................................42.1需求分析............................................................................................................................42.2目标人群............................................................................................................................52.1.1从地域角度看........................................................................................................52.1.2从年龄和性别看....................................................................................................52.1.3用户收听音乐与行为分析....................................................................................62.1.4社交基因分析........................................................................................................62.3产品形态拟人化................................................................................................................7三、产品运营..................................................................................................................................73.1用户运营............................................................................................................................73.1.1积分与新手任务激励............................................................................................83.1.2用户等级制度和会员制度....................................................................................83.2内容运营..........................................................................................................................93.2.1歌单......................................................................................................................93.2.2评...
