得到APP运营报告好产品：可以恰到好处的满足用户需求，拥有完善的技术实现方式同时可健康持续的创造商业价值的产品第五次作业第7组2017/8/13目录1．行业背景............................................................................................32．确定竞品............................................................................................43．竞品概述............................................................................................53.1发展历程.............................................................................................53.2产品定位与slogan...............................................................................63.3目标用户分析.....................................................................................63.4产品基本功能及亮点.........................................................................74．竞品运营策略分析.............................................................................84.1运营基本数据（转化、新增、留存、流失等）...............................84.2内容运营对比分析...........................................................................104.3活动运营对比分析...........................................................................124.4用户运营对比分析...........................................................................145.竞品运营分析结论.............................................................................156.未来运营策略....................................................................................166.1卖点.....................................................................................................166.2用户画像.............................................................................................176.3运营策略选择....................................................................................176.4活动运营............................................................................................186.5内容运营...............................................................
