运营推广方案_<下厨房>第六组：俺们的群此次作业负责人：王米娜、于蒙2017/8/13版本修订记录日期版本编辑修改内容作者2017/8/10V1.1建立初始文档蒙2017/8/11V1.2产品定位威治2017/8/12V1.3推广方案陈宇2017/8/13V1.4数据指标分析米娜2017/8/13V2.0汇总排版米娜、于蒙目录版本修订记录.......................................................................................................2一、竞品分析...................................................................................................51.选择竞品................................................................................................52.竞品分析...............................................................................................53.结论建议.............................................................................................11二、产品定位.................................................................................................121.产品定位..............................................................................................122.目标用户定位.......................................................................................123.目标用户特征.......................................................................................124.用户角色卡片.......................................................................................125.用户使用场景.......................................................................................12三、推广方案.................................................................................................131.渠道推广..............................................................................................132.新媒体推广..........................................................................................143.线下推广.............................................................................................15四、制定目标.................................................................................................151.产品运营阶段.......................
