第十三章国际市场分销策略PlacingStrategiesforInternationalMarkets.壹DefinitionofPlacing(Distributing)StrategiesAdecisionofchoosingthemostsuitablewaysorchannelstosendproductsfrommanufacturersorsupplyservicesfromtheproviderstoenduserswithbigquantity,fastspeedandeconomicalexpensesinordertooccupyandenlargethemarketssteadily.为了稳定地占领市场并扩大市场，生产或服务企业通过选择最适合的途径或渠道把产品以大量、快速和经济的方式送达给最终用户的决策。ManufacturerenduserServicesproviderenduser菲佣第十三章国际市场分销策略PlacingStrategiesforInternationalMarketsQuestionsinClass1.Whatproductsdoyouhaveinyourcompany?2.Asaninternationalmarketingenterprise,howwillyousellyourproductstotheendusersinforeigncountries?Throughanimporterandthenaretailstores,orthroughabigforeignsupermarketdirectly?作为国际营销企业，你如何把产品卖给国外最终用户,通过进口商转零售商，还是通过一家大的超市？第十三章国际市场分销策略PlacingStrategiesforInternationalMarkets二.ModesofInternationalPlacingChannelsPleaserefertoPage266.三.ComparisonofInternationalChannelStructuresAmongmultinationsandwithdifferentproductsPleaserefertoPage267—269四.MembersinInternationalPlacingChannelsPleaserefertoPage269（一）ExportMiddlemen第十三章国际市场分销策略PlacingStrategiesforInternationalMarkets（一）ExportMiddlemenP270---2721.Exporters:Itisacompanywhichbuysproductsfromdomesticmarketandthenre-selltheproductstoforeignbuyers.例如：广东省土特产进出口公司向新疆某三个农场同时购买共100吨葡萄干出口到土耳其。第十三章国际市场分销策略PlacingStrategiesforInternationalMarkets（一）ExportMiddlemenP270---2722.ExportAgent:Itneitherneedstobuyexportproductsnorownsproductspossession,butonlyobligestheprincipaltoselltheproductstotheforeignmarketsaspertheconditionsstipulatedinthecontract.例如：顺德某农民养殖了1万条鱼要出口到香港水产品批发市场，请广州水产进出口公司代办出口货物过程和收取货款手续等。第十三章国际市场分销策略PlacingStrategiesforInternationalMarketsTenmistakesusuallyinforeigntradecompaniesPleasereadthelinkedinformationonpage272andanswerth...
