ScienceofCommunicationCommunicationUniversityofChinaAgenda1、scienceofcommunication2、communication3、information,symbolandmessage4、typesofcommunication5、modelsofcommunication6、gatekeeper7、contentofcommunication8、media9、audience10、effectofcommunication11、methodsofcommunicationstudies12、criticaltheoryBibliographyCommunicationTheory:EpistermologicalFoundations,J.A.Anderson,GulfordPress,1996AnIntegratedApproachtoCommunicationTheoriesandResearch,SalvenandSteaks,LEAInc,1996MassCommunicationTheory:Foundations,FermentandFuture,BaranandDavis,TsinghuaUniversityPress,2003PoliticalEconomyofCommunication,VincentMosco,Sage,1996MediaStudies:Texts,InstitutionsandAudiences,Tayloretc,PekingUniversityPress,2004Lesson1ScienceofcommunicationWhat’stheScienceofCommunication？“Ithasalongpastbutashorthistory.”ObjectsofCommunicationStudies1、Originsandtrendsofhuman’scommunicationThedevelopmentofcommunicationthoughts,practiceandtechnology2、Shapeofhuman’scommunicationSelfCommunication,Inter-personalCommunication,OrganizationalCommunication,MassCommunication,Inter-CulturalCommunication,DevelopingCommunication,Journalism,PublicOpinion,Propaganda,Advertisement,P.R.,etc.3、ProcessandStructureofhuman’scommunicationmacroscopical:communicationandsocietymicrocosmic:theinsideprocessofmedia,mediaindustry,managementofmediaMethodsofCommunicationStudiesquantitativemethods:1、Questionnaire,FieldWork,Interviewsandothermethods2、ContentAnalysis3、Experimentation（4、CaseStudies）qualitativemethodsOriginsandDevelopmentofCommunicationStudiesThedisciplinewasborninUSAatthemiddleageof20thcentury.1、politicalcontext2、economycontext3、socialcontext4、academiccontextFourTrailblazerofScienceofCommunication1、HaroldLasswell（1902－1978）2、KurtLewin（1890－1947）3、PaulLazarsfeld（1901－1976）4、CarlHovland（1912－1961）CreatorofScienceofCommunicationWilberSchramm（1907~1987）Development1、FrankfurtSchool,ChicagoSchool,PaloAltoSchool2、MarshallMcLuhan3、developmentofPositiveTheory4、developmentofCriticalTheoryENDConsider：▲Whydidthisdisciplinecomeintobeingin20thcentury’sUSA?▲What’sthedistributionofthefourtrailblazers?▲WhywouldSchrammbecalled“thefatherofthescienceofcommunication”?
