Lesson2CommunicationWhat’sCOMMUNICATION？“Communication,byitsverynature,isalwaysattheverycenterofexistenceforanysociety,developingornot.Itisthebasicsocialprocess[andis]abouttoplayakeypartinthegreatestsocialrevolutionofalltime--theeconomicandsocialupliftoftwo-thirdsoftheworld'speople."——WilburSchramm傳播《北史·突厥传》：传播中外，咸使知闻。Communication▲Latinorigin:communicatus&communis▲Aryanorigin:hkom-moiniCommunicationisakindofactivityandprocess.Twokeyfactor:1、Information2、FlowCommunicationistheflowprocessofinformation.ContentofCommunicationInformation“Informationisadifferencethatmakesadifference.”Essenceoftheworld:Material,EnergyandInformationhTypesofCommunicationnon-humanCOMMnon-social：selfcommunicationhuman’sinter-personalcommunicationsocial:organizationalcommunicationmasscommunicationFourBasicTypesofCommunicationHistoryofCommunication1、AgeofSignalandSymbol2、AgeofOralLanguage3、AgeofCharacters4、AgeofPrint5、AgeofMassCommunication6、AgeofCyberCommunicationThemetaphorof“Last7MinutesinHuman’sHistory”fromWilburSchrammRulesoftheprocessofmedia1、accelerated2、accumulativeENDConsider：▲Howtounderstandcommunication？▲What’sthehistoryofhuman’scommunication?What’stherulesintheprocess?
