ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/261画图讲保险训练及通关河南分公司教育培训部河南分公司教育培训部ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/262讲师介绍讲师照片输入讲师简介ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/263保险是一种无形产品,保险理念和产品都相对抽象,每一个客户对于保险存在各种不同的认知,因此掌握专业的销售方法非常重要。通过本节课程,新人将掌握用图形工具将抽象的保险理念具体化、形象化,更好的帮助营销员销售产品。ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/264常用“画图讲保险”的方法常用“画图讲保险”的方法画草帽图讲保险画草帽图讲保险目录CONTENTS训练通关训练通关ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/265画图说保险的作用“一图胜千言”“画图说保险”能够简单、快速、有效地导入保险观念,打开客户的需求之门,为说明产品打下基础。边画图边讲解,更加直观易懂,较容易为客户理解,而且印象深刻。对新入行的我们来讲,简洁形象、简单易学。ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/266艾新华的成长故事艾新华见到了客户,她却不知道该如何和客户聊保险,现在,让我们跟着艾新华一起,学习用画图讲保险的方法跟准客户沟通。ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/267Part1ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/268常用图示法:理念沟通图例篇1.——草帽图2.——”V”字图3.——冰山图4.——城池图ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/269Part2ClicktoeditMastertitlestyle•ClicktoeditMastertextstyles–Secondlevel•Thirdlevel–Fourthlevel»Fifthlevel25/1/2610理念沟通——草帽图...