1竞品分析报告报告人：报告日期：2目录一、背景.........................................................................................................................................4二、竞品对象.................................................................................................................................4三、竞品分析.................................................................................................................................43.1定位和功能........................................................................................................................43.1.1产品定位（包括目标人群等）.............................................................................43.1.2产品功能................................................................................................................43.2设计和技术........................................................................................................................43.2.1交互和体验.............................................................................................................43.2.2视觉和风格.............................................................................................................43.2.3亮点功能和核心技术.............................................................................................43.3运营及商业化....................................................................................................................43.3.1运营模式................................................................................................................43.3.2盈利模式................................................................................................................43.3.3市场推广................................................................................................................43.4用户数据............................................................................................................................43.4.1用户数量和...
