B2C竞品分析报告——京东商城VS苏宁易购真诚的合作伙伴李海文B2C竞品分析报告京东商城VS苏宁易购-1B2C竞品分析报告——京东商城VS苏宁易购真诚的合作伙伴李海文编辑历史文件名称:竞品分析报告——京东商城VS苏宁易购文件说明:本文从竞品分析的角度去对比京东商城与苏宁易购两家电商,期望给读者带来启迪。编辑历史:编辑时间版本作者编辑内容标记2015.06.23Build1李海文建立文档正常2015.06.24Build2李海文收集相关数据,形成初稿正常2015.06.24Build3李海文完成文档正常B2C竞品分析报告——京东商城VS苏宁易购真诚的合作伙伴李海文-2目录1市场...........................................................................................................................31.1目前现状...............................................................................................................31.2Alexa数据对比..................................................................................................71.3百度指数对比......................................................................................................81.3.1搜索指数对比.................................................................................................81.3.2需求分布..........................................................................................................81.3.3地域分布..........................................................................................................92竞品分析...............................................................................................................122.1定位..................................................................................................................122.1.1产品定位.......................................................................................................122.1.2SWOT分析..................................................................................................122.3物流、商业化和盈利模式.............................................................................152.3.1物流模式.................................................................