这样紫品牌商业策划书XXXBrandBusinessPlanCONTENTS目录PART1行业洞察PART2市场策略PART3效益分析PART1ONECONTENT行业洞察1-1.市场综述1-2.市场分析1-3.竞品分析汇总市场关键词休闲卤制品新销售新营销新客群市场规模市场规模增速20120.5315.20%20130.5911.30%20140.6611.90%20150.7412.10%20160.8210.80%20170.9111.00%20180.998.80%20191.066.60%20201.126.10%2021E1.163.20%2022E1.247.20%2023E1.337.30%2012201320142015201620172018201920202021E2022E2023E0.000.200.400.600.801.001.201.400.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%0.530.590.660.740.820.910.991.061.121.161.241.3315.20%11.30%11.90%12.10%10.80%11.00%8.80%6.60%6.10%3.20%7.20%7.30%市场规模增速2012-2023年中国休闲食品市场规模及预测（单位：万亿元）规模逐年上升，增速趋于稳定2023年中国休闲食品市场规模预计达到1.33万亿元*数据来源：iiMediaResearch（艾媒咨询）市场机遇20182019202020212022E2023E05001,0001,5002,0002,5003,0003,5004,0004,5009111,1001,2351,5041,7491,9581,4191,5391,6321,7921,9422,0932018-2023中国休闲和佐餐卤制品行业市场规模（亿元）休闲卤制品市场规模佐餐卤制品市场规模休闲卤制品市场规模佐餐卤制品市场规模卤制品市场规模20189111,4192,33020191,1001,5392,63920201,2351,6322,86720211,5041,7923,2962022E1,7491,9423,6912023E1,9582,0934,0512018-2021CRGR休闲卤制品18.2%8.1%12.3%2023年休闲卤制品市场规模将达2100亿元，年复合增长率18.2%品牌占有率低，竞争格局分散5.39%2.00%2.11%90.43%市场份额占比绝味周黑鸭煌上煌其他9.57%90.43%休闲卤制品行业集中度CR3CR3其他*数据来源：FrostSillivan各公司年报前瞻产业研究院市场占比及增速31.95%21.05%13.01%9.51%8.11%7.83%9.08%糖果巧克力烘焙蛋糕膨化食品休闲卤制品坚果炒货饼干其他细分品类市场份额占比18年增速19年增速糖果巧克力31.95%11.82%8.83%烘焙蛋糕20.51%6.71%3.65%膨化食品13.01%7.20%6.42%休闲卤制品9.51%18.44%17.30%坚果炒货8.11%10.08%7.77%饼干7.83%6.45%4.89%其他9.08%8.30%5.20%中国休闲食品各品类所占市场份额（%）及增速烘培糕点类糖果巧克力膨化食品休闲卤制品坚果炒货饼干其他品类0.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%18.00%20.00%11.82%6.71%7.20%18.44%10.08%6.45%8.30%8.83%3.65%6.42%17.30%7.77%4.89%5.20%2018增速2019增速20...
