食物净化器小家电品牌策划.pdfVIP免费

12UnderstandClientNeedsBrandPositioningTimeTableBuildBrandConcept34客户需求UnderstandingofClientNeeds花间集:一半花朵的温柔、一半竹林的清新[配首诗]HowToGetBrandStandOut?SelectiverecognitionConcept“TruthMoment”ValuePropositionBrandExtensionMarketingFocusBrandAssetsUniqueBrandConceptOccupyMindJeansAutoComputerTruckFacilityChem100%100%100%100%100%100%RationalEmotionalBrandImportanceExampleBusiness-to-businessBusiness-to-consumer>1<1EstablishSuperBrandAppeal！Symbolic&Recognizable！中国奢侈品服务风向标FindtherightdirectionUsetherightmethodGoodeffectFromYourClient’sAngle中国奢侈品服务风向标Grovacneedtofindtherightbrandname(anameneedtofitintolocalcultureandbetrustworthy,creatinganewhouseholdelectricityappliancecatefory),AClearBrandConcept(knowwhatthebrandis,andwhatbenefitsitwillbring),AWellDesignedLogo(Internationalwhilehavingstronglocalappealing)，ABrandSlogan(expressbrandconcept,andeasytoremember),ifpossible,addaBrandpyramidtool.Grovacneedtounifybrandvisualidentity(VISystem),anddesigncompany/servicebrochuresuptobrandstandards.BrandingNeeds品牌概念BuildBrandConceptWHOISGrovac?LatestUSKitchenLifestyleSafeFoodPeaceofMindHealthFamily,HappyFamilyInsightsThisIsWhatYouBelieveYourFoodIsButActuallyYourFoodIsLikeThis…...大肠杆菌等微生物水源污染激素污染农药污染重金属污染空气污染Insights……AndIt’sEvenThisNewstWaveOfUSTechnologyInsights3rdGenerationofHumanLivingSafety1stGenerationWaterPurifier2ndGenerationAirPurifier3rdGenerationFoodCleaner•Chemical•Bacteria•Particle•PM2.5•Formaldehyde•AllergicParticles•Chemical•Pesticide•BacteriaInsightsTheBestYouCanProvideToYourFamilyThisIsGrovac为安全，为明天！ForSafe,ForLife！GrovacBrandSystemDNABrandValueBrandCultureRationalEmotionalVisualIdentitySystemBrandStyleBrandApperanceBrandConceptBrandValueTheApperanceWhoHeIs?TheBenefits品牌定位BrandPositioning1品类名称食物净化机凯特尔越是简单的品类定位方式，越是有效的；水净化器->空气净化器->食物净化器，利用大众的思维定势及心理定势；品牌名细分领域产品功能中国食物净化机开创者与领航者Grovac品牌定位：细分领域占领品牌高地2品牌定位产品功能彰显品牌地位及目标国际形象高端品质崭新品类￥2,880￥1,8803价格策略时间表TimeTableTimeTableMarketResearchBrandPositioningVISystemWebsiteBrochureVedioSocialMediaWOMBrandAwarenessTrafficAcquiringDirectMarketingSaleThroughLaunch•ChineseName•CategoryDesign•BrandSlogan•PriceStrategy•ChannelStrategyJan.25thFeb.25thMarch.31stApr.31st启动Jun.31stJul.1st•Weibo•Wechat•Content-News/Wiki/Docetc.•LaunchEvent•PR•OnlineEventTHANKS