目录一、活动目的·················································3二、活动主题·················································3三、活动组织·················································3（一）活动时间·················································3（二）活动地点·················································4（三）参加人员·················································4（四）前期媒体宣传··········································4（五）会场布置活动氛围营造方案···············5（六）后续宣传·················································6四、晚会内容·················································7五、活动预算·················································10六、结语·················································11活动目的12月24日—25日是西方最隆重的节日——平安夜和圣诞节。随着中西方文化的激烈碰撞，庆祝圣诞节成为流行趋势，借助圣诞节举办的各种促销活动也成为商家的首选方案。在此期间，公司可利用圣诞节活动宣传北京希尔顿酒店的企业文化、扩大知名度、提升品牌，让更多的高端客户知道北京希尔顿酒店饭店、了解北京希尔顿酒店饭店、喜欢北京希尔顿酒店饭店，开发更多的盈利机会，提高营业收入。我们结合酒店自身的特点，对此次圣诞节活动进行整体策划和布置。活动主题活动形式：圣诞晚餐+节目演出+互动+抽奖演出形式：三楼为主会场，即：明星主持、重要节目集中在三楼汇演；二楼四楼为附会场，即：嘉宾主持+节目演出注：三楼主会场厅外采用现场直播，使厅外观众即使观看到精彩演出节目二楼楼层直播活动组织活动时间（活动当天）2014年12月24日18:30-23:00圣诞之...
