《人才面试测评》HR人力资源大全微信yours1314diyCaseQuestionsCasequestionsaremostcommonlyusedinconsultinginterviews,buttheycanbeusedinothersituations,suchasininterviewsformarketingpositionswithconsumergoodscompanies.Simplyput,acaseinterviewistheanalysisofabusinessquestion.Unlikemostotherinterviewquestions,itisaninteractiveprocess.Yourinterviewerwillpresentyouwithabusinessproblemandaskyouforyouropinion.Yourjobistoasktheinterviewerlogicalquestionsthatwillpermityoutomakeadetailedrecommendation.Themajorityofcaseinterviewersdon'thaveaspecificanswerthatyou,thecandidate,areexpectedtogive.Whattheinterviewerislookingforisathoughtprocessthatisatonceanalyticalandcreative.Here'sasamplecasequestion:Youareadvisingacreditcardcompanythatwantstomarketaprepaidphonecardtoitscustomers.Isthisagoodidea?You:Whatistheroleofourcompany?Dowesimplymarketthecardormustwecreatethemourselves?Interviewer:Thiscardwillbeco-marketedwithanoutsidephonecompany.Wedon'tneedtoperformtelecommunicationsfunctions.You:Whatareourexpensesconnectedwiththecard?Interviewer:Wemustpay15centsforeveryminutewesell.Wealsohavetopay$1.00asastart-upcostforthecardandcardsystems.You:Whatareourmarketingexpenses?Interviewer:Wenormallyuseslipsofpaperthatareattachedtothebacksofourcreditcardpaymentenvelopes.Wesometimesalsosendcustomersadirectmailing-inaseparateenvelope.Orwecanhavetelemarketerscallselectedcustomers.You:What'sthecostofeachofthesemarketingtechniques,andwhatistheirresponserate?Interviewer:Telemarketershavea2percentresponserate,andcost$1.00percall.Directmailingscostus40centspermailingandhavea0.50percentrateofresponse.Ourpaymentattachmentshavea0.25rateofresponse,butonlycostus5centseach.You:I'mgoingtoassumewewillsellone-hourphonecards.Thatwillcostus$9.00fortheminutesandadollarpercard-soeachcardcostsus$10.Interviewer:Thatsoundsreasonable.You:Andwhatisourexpectedrevenueonaone-hourphonecard?Whatisthecurrentmarketratefora60-minutephonecard?Interviewer:Assumeit's50centsaminute.You:Soifwesellthecardsfor$30,wehavea$20profit,min...
