体育产业TIYUCHANYE基于大数据的体育场馆数字化赋能成效研究StudyontheEfficacyofDigitalEmpowermentofSportsVenuesBasedonBigData梅子佳,王瀚”,刘秀超”,张立3MeiZijia',WangHan’,LiuXiuchao°,ZhangLi?摘要：本文运用文献资料、逻辑推理、案例分析等方法，深入研究体育场馆数字化赋能的应用表征、现实问题及解决策略。研究认为,基于大数据的体育场馆数字化赋能具有运营建造智能化、管理调控智慧化、服务供给智享化的应用表征。当前，体育场馆数字化赋能存在三方面现实问题：①计划有待完善，包括政策文件缺位、建造标准不足；②控制缺乏力度，包括数据管理欠缺、专业人才质乏、投资回报失衡；③服务函须改进，包括用户体验滞后、赋能效果欠佳、外研服务单一等。基于此,提出解决策略：强化政策引领，完善相关标准；数据专项治理，多元合作调控；重视人才培养，允许差异发展；坚持以人为本，优化资源利用等，以此更好地提升体育场馆数字化赋能成效。关键词：体育场馆；数字化赋能；成效研究；大数据Abstract:Thisstudyutilizesresearchmethodssuchasliteraturereview,logicalreasoning,andcaseanalysistoconductanin-depthanalysisoftheapplicationcharacteristics,real-worldissues,andsolutionstrategiesconcerningdigitalempowermentinsportsvenuesbasedonbigdata.Thestudypositsthatdigitalempowermentinsportsvenues,underpinnedbybigdata,encompassesintelligentconstructionandoperation,smartmanagementandcontrol,andtheprovisionofintelligentservices.Presently,digitalempowermentinsportsvenuesfacesthreesignificantreal-worldchallenges:(1)incompleteplanning,includingtheabsenceofpolicydocumentsandinadequateconstructionstandards;(2)insufficientcontrol,characterizedbydeficientdatamanagement,ascarcityofskilledprofessionals,andanimbalanceininvestmentreturns;(3)apressingneedforserviceenhancement,includinglagginguserexperiences,suboptimalempowermentoutcomes,andlimitedexternalservices.Toaddressthesechallenges,thestudyrecommendsstrategiessuchasreinforcingpolicyguidanceandrefiningrelevantstandards,institutingspecializeddatagovernance,fosteringdiversecooperationandregulation,prioritizingtalentdevelopmentandallowingfordifferentialgrowth,andmaintainingapeople-centricapproachwhileo...
