March2001ThissamplebusinessplanhasbeenmadeavailabletousersofBusinessPlanPro™,businessplanningsoftwarepublishedbyPaloAltoSoftware.Names,locationsandnumbersmayhavebeenchanged,andsubstantialportionsoftextmayhavebeenomittedfromtheoriginalplantopreserveconfidentialityandproprietaryinformation.Youarewelcometousethisplanasastartingpointtocreateyourown,butyoudonothavepermissiontoreproduce,publish,distributeorevencopythisplanasitexistshere.Requestsforreprints,academicuse,andotherdisseminationofthissampleplanshouldbeemailedtothemarketingdepartmentofPaloAltoSoftwareatmarketing@paloalto.com.ForproductinformationvisitourWebsite:www.paloalto.comorcall:1-800-229-7526.CopyrightPaloAltoSoftware,Inc.,1995-2002ConfidentialityAgreementTheundersignedreaderacknowledgesthattheinformationprovidedby_________________________inthisbusinessplanisconfidential;therefore,readeragreesnottodiscloseitwithouttheexpresswrittenpermissionof_________________________.Itisacknowledgedbyreaderthatinformationtobefurnishedinthisbusinessplanisinallrespectsconfidentialinnature,otherthaninformationwhichisinthepublicdomainthroughothermeansandthatanydisclosureoruseofsamebyreader,maycauseseriousharmordamageto_________________________.Uponrequest,thisdocumentistobeimmediatelyreturnedto_________________________.___________________Signature___________________Name(typedorprinted)___________________DateThisisabusinessplan.Itdoesnotimplyanofferingofsecurities.1.0ExecutiveSummary................................................11.1Proposal....................................................21.2Objectives...................................................21.3Mission.....................................................21.4Goals......................................................22.0BusinessandIndustryDescription....................................32.1TheThreeP's.................................................33.0MarketAnalysisSummary...........................................43.1IndustryParticipants......................
