鞋类工艺与设计SHOESTECHNOLOGYANDDESIGN2023年9月第3卷第17期Sept.2023Vol.3No.17·130·基于服务设计的绿植培养APP设计研究刘宇豪，李昆鹏*，苟臣民，戚雨馨（吉利学院，四川成都641423）摘要：以社会时代为切入背景，帮助大众正确种植盆栽，增强用户与其种植盆栽之间的互动体验，改善盆栽的培养、日常照料不足等痛点，并引入服务设计理念和方法进行绿植培养APP设计。采用问卷调查、案例分析等方式收集用户信息，通过数据分析，了解潜在用户人群和目标用户需求，提出新的服务策略。通过建立用户画像、用户旅程地图以及服务蓝图，构建绿植培养APP设计原型。将绿植培养APP应用产品和服务设计理念相融合，专注于产品与服务之间的差异，既符合当下移动互联网的发展潮流，又满足当代人对培养盆栽的种植需求，具有一定的市场应用前景。关键词：种植盆栽；APP设计；服务设计；用户体验中图分类号TB472文献标识码ADOI:10.3969/j.issn.2096-3793.2023-17-043ResearchontheDesignofGreeneryCultivationAPPBasedonServiceDesignLIUYuhao，LIKunpeng*，GOUChenmin，QIYuxin(GeelyUniversityofChina,Chengdu641423,China)Abstract:Takingthesocialeraasthebackground,weaimtohelpthepublicplantpottedplantscorrectly,enhancetheinteractiveexperiencebetweenusersandtheirpottedplants,improvethepainpointsofpottedplantcultivationandinsufficientdailycare,andintroduceservicedesignconceptsandmethodstodesignagreenplantcultivationapp.Collectuserinformationthroughquestionnairesurveys,casestudies,andothermethods.Throughdataanalysis,understandpotentialusergroupsandtargetuserneeds,andproposenewservicestrategies.Byestablishinguserprofiles,userjourneymaps,andserviceblueprints,aprototypeoftheGreenPlantCultivationAPPdesignisconstructed.IntegratingthedesignconceptofgreenplantcultivationAPPapplicationproductsandservices,focusingonthedifferencesbetweenproductsandservices,notonlyconformstothecurrenttrendofmobileinternetdevelopment,butalsomeetstheplantingneedsofcontemporarypeopleforcultivatingpottedplants,andhascertainmarketapplicationprospects.Keywords:plantingpottedplants;appdesign;servicedesign;userexperience引言随着大众生活水平的不断提高，物质满足后带来更多的精神需求，越来越多的人喜欢种...
