Acceleratingautomotive'sAItransformation:HowdrivingAIenterprise-widecanturbo-chargeorganizationalvalueArtificialintelligence(AI)holdsthekeytoanewfutureofvaluefortheautomotiveindustry.WhilepopularattentionisfocusedontheuseofAIinautonomouscars,theindustryisalsoworkingonAIapplicationsthatextendfarbeyond–engineering,production,supplychain,customerexperience,andmobilityservicesamongothers.“NotonlyareAItechnologiescriticalforenablingourautonomousvehicles,buttheyareplayinganincreasingroleintransformingourcustomerandemployeeexperiences”,saysJeffLemmer,vicepresidentandCIO,FordMotorCompany.“Supplychainriskidentification,andin-vehiclepredictivemaintenance,arejustafewofthewaysFordisalreadyapplyingAItoimproveourcustomerandbusinessoperations.”AtifRafiq,globalchiefinformationofficerandchiefdigitalofficer,VolvoCarGroup,echoesthissentiment,saying:“CarcompaniesareactivelyusingAIintheirautonomousdrivingeffortsandthistypicallygetsthemostheadlines.Buteveryfacetofthisindustrycanbenefit,includinghowcarsaremadeandsoldandtoinventnewcustomerexperiences.”1TherearemanyexamplesofAI’sreachintotheindustry:•GeneralMotors’"Dreamcatcher"systemusesmachinelearningtotransformprototyping.Thesolutionwasrecentlytestedwiththeprototypingofaseatbeltbracketpart,whichresultedinasingle-piecedesignthatis40%lighterand20%strongerthantheoriginaleight-componentdesign.2•Continental,oneofthelargestautomotivepartssuppliers,hasdevelopedanAI-basedvirtualsimulationprogram.Theprogramcangenerate5,000milesofvehicletestdataperhour,whenitcurrentlytakesover20daysfromphysicalefforts.3•VolkswagenbuiltitsownspeechtechnologyteamatitsDATA:LABinMunichin2017totakeoverstandardizedcommunicationwithsuppliers.Thegoaloftheprojectwastosupportprocurementprocessesforcommoditiesandmerchandiseunder$10,000.4•ŠkodaistestingtheuseofautonomousdronesforstocktakingatitsfactoryinMladáBoleslav,Czechia.Thetechnologydetects,identifiesandcountsemptycontainersoutsidethefactoryfromabove,threetimesaday,andtransmitsthedataitcollectstoŠkoda...
