平台业务中心京东直播白皮书商家版V1.0撰写日期：2020年3月（每月更新）目录一、京东直播业务介绍.............................................................................................11.1.业务定位......................................................................................................11.2.业务用户画像...............................................................................................11.3.业务入口及展示规则....................................................................................1二、京东直播平台重要政策......................................................................................52.1商家政策..........................................................................................................52.2主播政策........................................................................................................112.3政策更新说明.................................................................................................12三、京东直播频道及资源.......................................................................................123.1京东直播频道定位.........................................................................................123.2京东直播频道资源介绍及申请流程.................................................................12四、如何参与京东直播营销活动..............................................................................154.1日常营销........................................................................................................154.2官方号............................................................................................................184.3直播型大促营销（与平台大促组的大促活动不同）.........................................23五、京东直播泛娱乐营销.........................................................................................255.1JD星发布.......................................................................................................255.2JDSTAR............................
