Benchmarks2019+WaysoflookingThat’sthefirstofWallaceStevens’ThirteenWaysofLookingataBlackbird.Itis,liketheothers,evocativeandthought-provoking.Itinvitescloseattention.And,crucially,itisnotbetterthantheotherwaysoflooking.Theyarealltrue.ThisiswhatwestriveforwithourannualM+RBenchmarksStudy.Wegatherasmuchdatafromasmanynonprofitsaspossible,becauseweknowthateveryperspectiveaddsdepthandnuance.Thenweexplorethatdatafromev-eryangle.Whatdoesitmeanforfundraising,foradvocacy,formarketing?Whatdoesitmeanfornonprofits,fortheirsupporters,fortheircauses?Ourgoalistogiveyounotjustamountainofinformationaboutwhatnonprofitsareexperi-encingonline,butnewwaysoflookingatthatdata.Wewanttohelpyoutrackthetrendsandspotthemovement.Wewanttoshinelightonyourexperiences.Wewanttoshowyousomethingyoumightnothaveconsid-ered.Wewantyoutoshowussomethingwehaven’tconsidered.Thisyear,weareproudtobejoinedby135nonprofitsencompassingavastbreadthofviewpoints.Eachofthemcontributeddata,answeredquestions,andvolunteeredtimetohelpmakeourBenchmarksdatasetcompre-hensiveandreliable.Moreimportantly,eachofourgenerousnonprofitparticipantsbroughtauniqueperspectivetothismoment.Wearedeeplygratefulforeachandeveryoneofthem.Thefulllistofparticipantscanbefoundonpage78.Ifseeingthatlistofwonderful,groundbreaking,world-changingnonprofitsleavesyoufeelingleftout,pleasereachouttobenchmarks@mrss.comtoparticipatenexttime!WewouldliketothankourfriendsatMobileCommonsandHustleforprovidinginformationontextmessaginginteractions.WearealsogratefultothewonderfulfolksatNTENforhelpingtheannualBenchmarksStudyreachasmanypeopleaspossible.Collecting,coordinating,analyzing,andinter-pretingallthesemillionsofdatapointsrequiresateamwheelingandwhirlingintandem,likeamurmurationofstarlings.TheM+RBenchmarksteamincludesspecialistsfromjustabouteveryareaofexpertise,eachwithauniqueviewpoint.Amongtwentysnowymountains,TheonlymovingthingWastheeyeoftheblackbird.I.5Data:TheresaBugeaud,JonathanBenton,KarenHopper,SammyStewart,SamLichtmanWriting:WillValverdeDesign:Emily...
